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    LAS VEGAS, Nev. (BRAIN) — Seattle Cycles has launched its new MetroBike electric folding bike model at the Consumer Electronics Show 2018.

    The comapny said the bike weighs less than 30 pounds and will be offered in a crowdfunding campaign later this year, with aluminum and titanium frame options. It uses a 250-watt rear hub motor integrated with controller and sensors. Battery capacity is adaptable for a range of 20 to 50 miles.

    Mike Yap, the designer of MetroBike, said, "The MetroBike is a lightweight, compact electric bicycle that is great to ride. It is a prime example of an emerging class of electric bikes particularly adapted to the challenges of urban transportation, such as narrow shared paths, steep city streets, tight living spaces, lack of parking facilities, and risk of theft."

    At CES, Seattle Cycles is displaying at Booth 52635, in the Sands, Hall G  (Eureka Park Marketplace). More information at seattle-cycles.com.


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    DENVER (BRAIN) — Shane Hensley and Marty Caivano have launched Smart Cycling Service, a services contracting group specializing in demo and expo event representation, neutral support, and evaluation and training services for retailers.

    Hensley and Caivano are former employees of DT Swiss USA where they served as the brand's marketing manager and technical support representative, respectively. 

    "Events allow companies to meaningfully connect with end users, yet funding a full event program can place these key touch points out of reach for smaller brands," said Hensley. "We're excited to offer a turnkey, cost-effective solution, one that helps those without big budgets develop relationships with consumers, a necessity in today's landscape of direct-to-consumer sales."

    SCS offers display, demo, tech support and sales options. SCS offers comprehensive neutral support capitalizing on Hensley and Caivano's backgrounds as mechanics.

    "We focus on making each presentation consistent with the client's identity so the customer can enjoy a seamless experience," said Caivano. "For the company, it's just like being there — except while we're working hard on their behalf, they're still in the office being productive."

    SCS also offers brick-and-mortar evaluation and training, relying upon sales and service analysis.

    Hensley and Caivano can be reached at shane@smartcyclingservice.com and marty@smartcyclingservice.com.


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    AMES, Iowa (BRAIN) — Tunturi Fitness, which was founded in 1922 in Finland, is returning to the U.S. market with an agreement with wholesaler North America Cycles to distribute cardio equipment for both home and professional use.

    "With the consolidation in the fitness business, coupled with vertical integration of fitness brands, we felt there is a good opportunity to distribute Tunturi New Fitness though both local bicycle shops and sporting goods retailers," said Matthew Nims, the president of NAC.

    "Many of the big players in fitness have abandoned local retail in favor of direct marketing, mass retail, or self-distribution. We are looking to distribute a product that dealers can offer during their traditional offseason with minimal opening commitments."

    Michel Severijns, the sales manager of Tunturi New Fitness, said, "In North America Cycles we found a perfect partner to represent Tunturi New Fitness in the U.S. Their focus on bicycles was appealing to us since our traditional seasonality would allow them to really focus on our products in during the colder months. Additionally, their knowledge and understanding of the brand and its history gave us a real feeling like we had found a lost family member in America."

    Tunturi NF is based in Almere, Netherlands. It was previously owned by Accell Group prior to the founding of Tunturi New Fitness in 2015. Interested retailers should contact Casey Gries at sales@nacycles.com for dealer information as well as freight and dating programs. 

    More information at tunturi.com and nacycles.com.


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    BOULDER, Colo. (BRAIN) — Camber Outdoors has released speaker information for its CEO Pledge event, which is Jan. 27 in Denver during the OR + Snow trade show. 

    Three years ago, Camber Outdoors (then OIWC) launched the CEO Pledge, intended to accelerate women's leadership within the business cultures of more than 75 active-outdoor companies.

    At the Denver event, attendees will hear firsthand from CEO Pledge pioneers Donna Carpenter, the CEO Burton; Sally McCoy, the former CEO of CamelBak;, Ken Meidell, the CEO of Dakine; and Jerry Stritzke, the CEO of REI.

    "The gathering is part celebration, part workshop, part keynote, and 100 percent inspirational," the group said.

    "Through the CEO Pledge, these leaders are successfully establishing equitable workplaces and women's leadership as ongoing strategic business imperatives that result in consistent growth, competitive advantage, and positively up-leveled company cultures. In this era of rapid and disruptive business transformation, Camber Outdoors is committed to bringing resources to the forefront for company leaders eager to know what works today for success," the organization said. 

    Preregistration is available at camberoutdoors.org.


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    SEATTLE, Wash. (BRAIN) — Rad Power Bikes, a Seattle-based direct-to-consumer electric bike company, has formed a commercial division to offer its electric vehicles to logistics and delivery companies, courier services, and corporate campuses and university that provide fleets. Rad Power Bikes also introduced the RadBurro electric cargo trike, which was designed for the commercial delivery market for transporting goods in congested urban landscapes.

    "The creation of a new commercial division represents a pragmatic and exciting step forward for our business," said Mike Radenbaugh, the CEO of Rad Power Bikes. "There is a tremendous market need for last-mile transportation and fulfillment alternatives due to the explosion of e-commerce, the rise of urban centers, and the ever-increasing demand for same-day deliveries to high-density residential areas. Our RadWagon cargo bike and RadCity commuter bikes are already being used for local consumer deliveries. We developed the RadBurro to specifically address the needs of the commercial delivery market, to offset traffic congestion and move towards more sustainable transit. It is exciting for Rad Power Bikes to play a key role in ebike innovation at the forefront of sustainable transportation."

    The RadBurro features a 20-inch step-through steel frame, 17-inch wheels, and a 750-watt brushless electric motor capable of achieving a top speed of 20 mph. RadBurro is powered by a 48V 52.5Ah battery, can comfortably handle payloads of up to 700 pounds, and covers a range of 40-80 miles on a single charge, the company said. It can be configured with flatbed, truck bed, cargo box and pedicab/rickshaw modular attachments. Pricing starts at $5,499.99.

    More information at: radpowerbikes.com/pages/commercial-logistics.


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    GIRONA, Spain (BRAIN) — Cannondale will be the main sponsor of the 2018 Sea Otter Europe Costa Brava-Girona Bike Show, which will hold its second edition in June.

    "We like the proximity to the fans; it's where we feel most comfortable," said Ignacio Giménez, Cannondale's marketing manager for Spain and Portugal.

    Last year more than 30,000 consumers attended the inaugural Sea Otter Europe. "An initiative like Sea Otter Europe gives Cannondale the opportunity to share experiences with the public and offers consumers the chance to try our bikes and test their technological advantages. For Cannondale, this event is a true consumer experience," added Giménez.

    Albert Balcells, the director of the Girona Bike Show, said, "That a world-renowned brand like Cannondale has made such a commitment to Sea Otter Europe is proof the festival is gaining a foothold in a highly competitive sector where brands are very cautious when it comes to promotional activities."

    The year's event is June 8-10 and will include a larger commercial area and new additions to its lineup of sporting events and activities.


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    The IMBP group has more than 70 members and may form a trade association or co-op.

    PLAISTOW, N.H. (BRAIN) — It's been less than three years since David Ricker launched his mobile bike repair business in Southern New Hampshire, Pedalin' Fools. But in that time, Ricker has seen the bike industry become increasingly accepting of mobile businesses.

    "I understand that in previous history, mobile service providers were hobbyists, but we are all legitimate business people," said Ricker, referring to the members of the Independent Mobile Bicycle Professionals, which is currently a closed Facebook group but whose members are planning to organize as a trade association soon. The Facebook group has 72 members, who are admitted after showing they are more than hobbyists, with business licenses and insurance.

    Before going mobile, Ricker worked at and managed several stores in New England over the course of a nearly 20-year career in the bike industry. But when he launched Pedalin' Fools, he found that independent mobile operators are in a no man's land of sorts: they are competing with franchise operations, but aren't considered IBDs, either.

    "I was looking at places like The Bike Coop and the NBDA, and none of these entities would even consider talking to a mobile service provider," Ricker told BRAIN this week.

    Now, wholesalers have seen the growth of independent mobile service providers, as well as franchise operations like Velofix and Beeline. Most distributors are now willing to open accounts with legitimate mobile shops, although mobile-only businesses still can't join the National Bicycle Dealers Association as dealer members.

    The Facebook group has members from across the U.S., as well as Canada, South America, Australia and the U.K. It formed about three years ago as a way for a few acquaintances to share tips about mobile bike businesses, said Geoff Leonard, owner of Saving Time Bike Repair in Birmingham, Alabama. Leonard said the group started as an online conversation between himself and an industry acquaintance who was launching a mobile business in Seattle. The conversation expanded and the closed group was formed.

    At first, group members weren't vetted and it quickly grew to more than 200 members, some of whom were hobbyists or just curious.

    "It got out of hand, actually," Leonard said. "So I deleted everyone and started over. Now we require all members to have a business license and a FEIN number and business insurance," he said. 

    Members share tips on suppliers who are willing to work with mobile businesses, tech and service tips, and how to modify and run a service van, including a fair amount of Sprinter van porn. "People do like to show off their Sprinters," Leonard said.

    Leonard hasn't gone the Sprinter route, running his business with a Ford Ranger that can carry six bikes. He does some repairs on site but brings more complicated jobs back to his workshop, acting more like a shop with pickup and delivery service. (He was thrilled that he was able to register the pickupmybike.com domain for his business.) Leonard worked in bike retail for 17½ years before starting his mobile business. He managed stores, operated event sag and race support, and is trained in bike fitting as well as technical service.

    In part, the IMBP group has grown because it allows independent mobile operators to share information the way Velofix and Beeline franchisees do, said John Johnson, a group member and owner of Bike Wrench, a mobile business based in Pinellas Park, Florida.

    "We'd like to have some of the benefits (the franchise businesses) have, without the franchise fee," Johnson said. "I'd guess every one of us looked into Velofix and Beeline before deciding to remain independent."

    Johnson, who has been in the bike industry since 1998, said that when he launched his mobile business in 2016 he encountered a few suppliers who wouldn't work with him. Now he works with distributors including QBP, KHS and J&B, as well as some high-end road suppliers.

    "We had people not willing to work with us, a year and a half or two years ago. But after they have five or 10  (mobile businesses) call them, they change their minds," he said. "I have everything any business has, including a 1,000-square-foot storage unit."

    Currently the IMBP Facebook group has a backlog of about 30 prospective members who have yet to be vetted. Johnson estimated that there are at least 150 independent mobile bike businesses in the U.S., in addition to about 150 mobile franchises and an unknown number of established brick-and-mortar retailers who also offer mobile service.

    As the group gets more formal, either as a nonprofit trade association or a co-op, it would be able to present a unified front that suppliers could partner with, members said. For example, brands setting up online bike sales would be able to reach a group of qualified bike assemblers through the group, Johnson said.

    Velotooler, which offers a peer-to-peer online platform that connects independent mechanics to consumers, is already developing a relationship with the group. The connection gives Velotooler access to a vetted group of established mechanics nationally and the mobile business members benefit from access to Velotooler's software tools and marketing.

    While the Facebook group has no formal leader, Ricker is taking the lead in pushing for the group to take the next step toward becoming a nonprofit or co-op and said he expects the group to make that leap in the next few months, although he's not sure if it will organize as a nonprofit trade association or as a co-op. The co-op model would allow the group to negotiate volume buys with suppliers and insurance providers, for example. It also could sell members mobile-specific equipment like trailers, he said.


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    BOULDER, Colo. (BRAIN) — Stages Cycling is now selling and shipping Stages Power LR, its first power meter that measures left and right side power. The company is also now shipping the Stages Power R, a right-only meter that expands frame compatibility and can also be paired with new or existing Gen 2 Stages Power left-only meters.

    Stages Power LR for Shimano Dura Ace 9100 is available for $1,299 retail; for Shimano Ultegra R8000 it retails for $999. Stages Power R retails for $749 for Dura Ace 9100 and $649 for Ultegra 8000.

    "Stages Power meters revolutionized the power measurement category when we launched 5 years ago," said Pat Warner, the vice president of Stages Cycling. "We made what once was the realm of sponsored professionals and those with deep pockets accessible to any dedicated cyclist. Stages Power LR expands our line and keeps us on the path of our original goal of providing power for every rider. Stages Power R is yet another option, providing an additional frame-compatibility solution and the ability to pair any new or existing Gen 2 Stages Power left-only meters to a LR system."

    All Stages Power meters work with the company's Stages Dash GPS cycling computer or any other third-party ANT+ and Bluetooth Smart compatible cycling computer. Stages Power meters are now being manufactured with updated electronics, including the latest generation radio antennas that are six times as powerful as those originally used, which the company said improves compatibility with a wider range of cycling computers and sports watches. The power meters offer IPX7 water resistance rating and battery life of 175 plus hours from user-replaceable 2032 coin batteries. The power meters add 35 grams to the crank weight. 

    The remaining legacy stock of Gen 2 Stages Power meters are available at 10 percent lower MSRP from authorized Stages Cycling dealers and online at www.stagescycling.com.


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    TDWsport owner Tim de Waele joins Getty as staff photographer

    LONDON (BRAIN) —  Getty Images has acquired TDWsport, a cycling photography business and archive owned by Tim de Waele. De Waele has joined Getty Images as a staff photographer to lead the company's cycling coverage.

    Tim de Waele has shot every major cycling event globally over his 27-year career, including 25 Grand Tours, several Olympic Games and World Championships. He has built an archive of over 375,000 images.

    The acquisition of TDWsport's archive will form the basis for a new Velo Collection on gettyimages.com. The company said it will also significantly increase its coverage of global cycling events under de Waele's leadership.

    "Sport imagery lies at the very foundation of Getty Images and we work hard to lead the industry in the creation and delivery of world-class sports content for media as well as sports governing bodies, teams and the vital ecosystem of partners and licensees that support them," said Ken Mainardis, senior vice president of editorial at Getty Images. "Tim is a leader in cycling photography — a huge talent with deep institutional knowledge of the cycling industry so we could not be more excited to have him join the team and lead our coverage of this sport."

    De Waele said, "It is an honor to join forces with the talented photographers at Getty Images, as many of them have been friends and colleagues for many years.

    "It is also an incredibly exciting moment for cycling — with the support of Getty Images' unparalleled global distribution and event technology, we will be able deliver premium imagery faster than ever to the sports' business and fan communities around the world."

    The Velo Collection, including the TDWsport archive will be available on gettyimages.com starting next month.

     

     


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    TORRANCE, Calif. (BRAIN) — Pioneer Cycle Sports has lowered retail prices on its dual leg power meters.

    The PM9100C Consumer Kit now starts at $799 retail. The kit allows consumers to ship their existing Shimano Dura-Ace 9100, 9000, Ultegra R8000, 6800, or Campagnolo Potenza 11 cranks to Pioneer for dual leg power meter installation.

    A new Ultegra R8000 crankset with Pioneer power meters now retails for $999, while a new DuraAce R9100 crankset is $1,299.

    "Our brand, engineering and manufacturing strengths from more than 75 years in consumer electronics enable us to deliver high-quality products and help any cyclist with a desire to improve," said Russ Johnston, executive vice president of marketing and corporate communications for Pioneer Electronics (USA) Inc. "After five years in the cycling industry, the knowledge and experience we've gained, combined with our extensive manufacturing expertise has enabled us to reposition dual leg power meter pricing and expand consumer accessibility to the advanced system."

    More information at powerisking.com.


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    NEWBURY PARK, Calif. (BRAIN) — Liv Cycling has announced the schedule for its 2018 Liv Ladies AllRide: Powered by SRAM mountain bike skills camps. 

    The camps are dedicated to build skills and confidence on and off the bike and feature education stations where women learn about setting up and adjusting suspension, fixing flat tires, bike maintenance, gear and much more.

    "I started Ladies AllRide to encourage more women to get involved with mountain biking and over the past three years we've witnessed the incredible growth of female mountain bikers across the globe," said Lindsey Richter, the founder and director of Inspiration for Ladies AllRide.

    "All of us at Ladies AllRide are continually grateful to have a role in this movement. We remain committed to our mission to get more women excited about mountain biking through fun, innovative and inspirational skills camps. We are charging into 2018 with our stellar team of passionate coaches ready to inspire ladies to realize what they're capable of, on and off their bikes," she said.

    Each camp offers demo equipment like Liv Pique SX and Embolden 1 demo bikes with SRAM and RockShox components and Vittoria tires. G-form pads, Five Ten shoes, SMITH helmets, RockShox Reverb seat droppers and Crankbothers pedals will be available for demo
    along with samples of Sambrio clothing. All participants will also receive a welcome goody bag filled with Ladies AllRide signature Save our Soles socks, samples and discount codes from sponsors.

    "Since the start of our partnership in 2015, all of us at Liv have been encouraged by the growth of the Liv Ladies AllRide: Powered by SRAM mountain bike camp series," said Jen Audia, Liv's U.S. marketing manager. "The countless stories, the sold-out clinics and the smiles we see from these events continue to prove that the support of the women's mountain bike scene is vital and more important than ever."

    Registration is now open at ladiesallride.com.

    Camp dates and locations:

    • March 17-18 Ocala, Florida
    • April 14-15 Sedona, Arizona
    • May 12-13 Bentonville, Arkansas
    • June 2-3 Bend, Oregon
    • June 23-24 Bend, Oregon
    • July 14-15 Big Sky, Montana
    • July 21-22 Grand Targhee, Wyoming
    • August 25-31 Destination: Italy
    • Sept 8-9 Lyndonville, Vermont
    • Sept 15-16 Brevard, North Carolina
    • Sept 19-20 Brevard, North Carolina (mid-week camp)

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    ASHLAND, Ore. (BRAIN) — The United Bicycle Institute has announced an updated curriculum and manual for its 80-hour Professional Mechanics and Shop Operation class.

    "Over the past 2 1/2 years, thousands of hours have been spent rethinking, rewriting and redefining what we consider the perfect manual for the best class we can teach," said UBI's president, Ron Sutphin.

    The new devotes additional time to subjects like derailleur and drivetrain adjustment, as well as addition of a complete DT Swiss hub rebuild. A spokesman for UBI said instructors were able to incorporate the expanded content by tightening some time previously devoted to topics including frame materials and instruction.

    "Essentially, there has been no hands-on work, nor lessons omitted from the class. Any other time we've gained is due to more efficient use of the time we have allotted to each given topic, and a more streamlined transition from one topic to another," said UBI's Richard Belson. 

    The updated manual is available only to new graduates of the class, although UBI is looking in to making it available to past graduates as well. 
     
    The new 575-page text covers topics and processes that professional mechanics use on a day-to-day basis, from ball bearing fundamentals to a deep look at the workings of modern suspension. UBI added new graphics to aid learning. 
     
    "Some people learn more by reading, some by seeing, and some by doing — but every student will benefit from making a visual connection between the text and the process they are learning," said Sutphin.

    "As part of the UBI goal of continuous improvement, this project has allowed us to address the ever evolving components and manufacturing specifications of our industry."

    Matt Eames, the general manager UBI's Ashland campus, and one of the company's curriculum coordinators, said, "This new manual is an opportunity to apply the feedback we've received from students and from industry partners to address the material we present, and how we present it. Every time a class is taught, we collect student questions and feedback, and constantly examine curriculum relevance and that helps us evolve."

    The Professional Repair and Shop Operations class is taught at UBI's Ashland and Portland campuses. Class schedules, pricing and registration is available at www.bikeschool.com.


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    Spurned by suppliers until recently, mobile service operators have formed an informal group and are considering organizing as a trade association.
    Slideshow Image: 
    URL: 
    http://www.bicycleretailer.com/retail-news/2018/01/11/increasingly-accepted-industry-independent-mobile-operators-form-group

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    DENVER, Colo. (BRAIN) — Niner, Inc.'s creditors were notified Friday that the company had received no new qualified bids for its assets, clearing the way for a stalking horse bidder, Niner Acquisition LLC., to close on purchase of the company next Wednesday. The company hopes to emerge from bankruptcy under new ownership before the end of this month.

    Niner Acquisition's managing partners are Brady Dolsen, Steve Foreman, and Kevin Burns, who are the principals in Columbia Basin Partners. Niner announced in November that the partners would be buying the company after it reorganized under Chapter 11 bankruptcy protection.

    Niner Acquisition has agreed to pay cash to pay off Niner, Inc.'s obligations owed to PMC Financial Services Group, with which Niner had a credit line with a $2.75 million balance at the time of the Chapter 11 filing. Niner Acquisition also will pay an additional $100,000 in cash and assume the company's other liabilities.

    The court on Friday agreed to extend the deadline until Tuesday for West Town Bank & Trust of North Carolina, which is owed $3.1 million by Niner, to object to the sale. 

    Related stories


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    PORTLAND, Ore. (BRAIN) — After building frames independently for almost a decade, Portland-based framebuilders Tony Pereira and Ira Ryan came together to launch Breadwinner Cycles in 2013. The pair worked out of their garages until May of 2017 when they moved into a 3,000 square-foot building in North Portland.

    Breadwinner, which produced about 120 frames in 2017, recently expanded its business by opening a 400 square-foot cafe and retail space. They wanted to create a place for customers and friends to socialize and watch frames being made.

    "We went from no overhead, so renting a space was a huge jump," said Ira Ryan, who has been building frames since 2005. "We had been saving up to make this leap for awhile. We did most of the renovation work ourselves, and adding a kitchen was a big part of that budget. We partnered with Water Avenue Roasters, and they've helped up get the cafe off the ground. We had always wanted to add a cafe and place for cyclists to meet before and after rides."

    The cafe serves a customer Breadwinner blend from Water Avenue Roasters, as well as sandwiches, customizable bagels and toasts, other baked goods, beer and wine.

    The Breadwinner Cafe serves coffee, beer, wine, small plates, baked goods, sandwiches and a selection of custom toasts and bagel options, a play on the process of building a Breadwinner's custom frame. Portland chef, restaurateur and avid cyclist John Pettitt manages the cafe, which is staffed by four employees.

    "The cafe is connected to our workshop with a window. A big part of the vision was that people could come in and have a cup of coffee and see a bike being made," Ryan said. "To my knowledge, no one has done this with framebuilding."

    Finished Breadwinner frames hang above the window, and bike races and films play on a large-screened television. The cafe also sells water bottles and some branded merchandise, which is also available online. Ryan said he hopes to expand Breadwinner's offering of branded merchandise but there are no plans to offer other parts and accessories, as to not compete with local bike shops.

    Pereira and Ryan lease space to Metrofeits, a Portland-based cargo bike manufacturer, which does finish and assembly work on-site. A physical therapy and bike fitting business, Endurance PDX, also rents two offices in Breadwinner's building.

    "It's a really great combination of small businesses," said Ryan. "We're located right along the North Williams bike corridor, and thousands of cyclists go past the shop every day."

    Breadwinner plans to hold a grand opening in early February.


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    WASHINGTON (BRAIN) — The U.S. Supreme Court on Friday agreed to hear arguments in South Dakota v. Wayfair, a case about whether states can require out-of-state online retailers to collect their sales taxes.

    The National Sporting Goods Association and the National Retail Federation — along with the attorneys general from 35 states and the District of Columbia — had supported South Dakota's efforts to overturn a key ruling that exempts online retailers from collecting state sales taxes.

    The trade groups and AGs filed Friends of the Court briefs last year asking the U.S. Supreme Court to hear South Dakota's case.

    “This is an encouraging step toward fairness in how sales taxes are collected by all retailers, whether or not they have a physical store,” NSGA president and CEO Matt Carlson said in a statement Friday. “That said, there is still an opportunity for a legislative solution.”

    The NSGA supports H.R. 2193, the Remote Transactions Parity Act and S. 976, the Marketplace Fairness Act, which the trade group said would level the playing field by permitting all states that have a sales tax to require out-of-state internet sellers to collect state sales tax. 

    The NRF also supports the Remote Transactions Parity Act. On Friday, the federation's president and CEO, Matthew Shay, said, “Retail is a dynamic industry that’s rapidly transforming. Unfortunately, antiquated sales tax collection rules have resulted in an uneven playing field that’s making it harder for Main Street retailers to compete in today’s digital economy. This is a basic question about fairness, which all of our members deserve whether they’re selling in stores or online.”


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    EMPORIA, Kan. (BRAIN) — For riders who find the standard 200-mile Dirty Kanza gravel race too short, organizers are adding the Dirty Kanza Extra Large, an invitation-only event to be held the same weekend as the regular race, June 1-3.

    In its first season, the DKXL will be by invitation only, limited to 34 riders. The event is title-sponsored by Salsa Cycles.

    The Dirty Kanza will continue to offer categories for 200, 100, 50, and 25 miles.

    "DKXL is Dirty Kanza, taken back to the very basics of gravel. It's the DK that Joel and I first set out to create in 2006. It's long. It's hard. It's Extra-Large. It's totally rider-self-supported," said Jim Cummins, the executive director of Dirty Kanza Promotions.

    DKXL riders will depart at 4 p.m. on Friday, June 1, from the All Things Gravel Expo in downtown Emporia. They are expected to complete the 350-mile trek sometime Saturday evening, around the same time DK200 riders are completing their 200-mile challenge. DKXL participants will be totally self-supported during the entire 350-mile challenge, having to rely solely on convenience stores along the route for any resupply. For navigation, riders will rely on GPS route files, along with maps and cue sheets provided by the event promoters.

    "We will pilot DKXL in 2018 on a limited basis. Based on what we learn, we'll then open it up to the entire gravel cycling community in 2019. For this first edition of the DKXL, we hand-selected thirty-four riders who we believe have what it takes to succeed in this challenge. These are seasoned ultradistance gravel cyclists, many of who are multi-time DK veterans," said Cummins. Cummins said 34 is the number of riders who signed up for the inaugural DK200 in 2006. 

    Mike Riemer, Salsa Cycles' marketing manager, said, "Personal growth and self-challenge are a huge part of what the Salsa brand encourages and promotes. We take those ideas and experiences and then work to make the best machines possible for them. The DKXL is very exciting to us because it represents a continued progression not just in a gravel event, but in the challenges that riders are looking to take on. I am positive that the Flint Hills of Kansas will dish out another richly rewarding experience."


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    NEVERS, France (BRAIN) — Look has released its new Keo Blade Carbon and Keo Blade Carbon Ti road pedals.

    The company said the new design "improves the experience associated with the use of blade technology in a clipless pedal."

    The new design completely integrates the carbon blade for unrivaled aerodynamics. The pedal body is also carbon. The titanium spindle version weighs 95 grams per pedal. The chromoly spindle version weighs 110 grams per pedal. The pedals are available in three tension release levels: 12,16 and 20.

    The Keo Blade Carbon retails for $239.99. The Keo Blade Carbon Ti retails for $399.99.

    More information at lookcycle.com/en/pedale/keo-blade-carbon.


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    NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. is relocating its headquarters to a new location in Petaluma, a community that is also home to CamelBak, e-Thirteen, White Industries, Kitsbow, and Soulcraft Bikes.

    Marin recently transferred its West Coast warehouse to a third party logistics provider in Southern California, which the company said will provide faster service and more scalable storage space as the brand continues to grow.

    "We're really looking forward to settling in to our new space," said Matt VanEnkevort, CEO of Marin. "While our current building has served us well for nearly 15 years, our needs have changed over time. We were looking for an office space with a more open floor plan, and better facilities for the staff, like showers, and lockers. Our new home has all that, plus excellent access to trails."

    "Using two 3PL's (third party logistics centers) in the East and West positions us to better fulfill orders, and let us focus on what we are really good at: making fantastic bikes. The growth that we are experiencing frankly has exceeded our ability to warehouse and distribute, and we felt the need to re-center on our strengths, and use best in class partners to help us with the things we're less good at."

    Marin will be operating out of the Petaluma facility starting Jan. 29. The address is:
    1450 Technology Lane
    Suite 100
    Petaluma, CA 94954
    Ph: 415-382-6000
    Fax: 707-775-2455


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    REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire has promoted Roger Hernandez to the position of West Coast sales and marketing manager. Hernandez joined Kenda in 2013 as the mountain bike and BMX marketing manager, while having previously managed a Kenda-sponsored grass roots team.

    Hernandez has been a recognizable face at West Coast events for many years. "Roger is an integral part of the Kenda team and a highly visible part of the West Coast cycling community. His knowledge of the industry and so many of the key people in one of the main hubs of the bike business made this choice clear and easy," said Al Clark, the senior director of Kenda's North American bicycle division.

    Hernandez will continue to manage the day-to-day marketing activities for the mountain bike and BMX segments in addition to his new responsibilities as a member of Kenda's national sales team.


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