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    LAS VEGAS (BRAIN) — At least one team will ride a single-chainring, disc brake road bike in some of the world's biggest races next season.

    The Aqua Blue Sport team, an Irish-based Pro Continental squad, will race the 3T Strada bike in 2018. The team, which is gunning for a Tour de France wild card invite and WorldTour status in the coming seasons, includes American pro road champion Larry Warbasse.

    The Strada frame won an Interbike Innovation award. The company is now offering a special cassette designed specifically for single chainring road use, and is introducing a complete bike at the show. 

    Aqua Blue Sport team owner Rick Delaney said, "We at Aqua Blue Sport are very much attracted to innovation and people who are moving cycling forward. What Gerard Vroomen and 3T have designed is truly a step forward bicycle design. We are delighted to bring this bike to the professional ranks and ride it in the world's biggest events."

    Aqua Blue Sport will also become an official 3T online partner. They will be selling the team bikes, the standard STRADA, the EXPLORO and all other 3T products on, the online bicycle marketplace for retailers and brands that directly funds the team.

    Gerard Vroomen, 3T's co-owner and head of design, said, "Aqua Blue Sport is doing something different and that is exciting. We watched Aqua Blue Sport's successes on the roads with victories at the U.S. national championships, the Tour of Austria and La Vuelta."

    "Even more importantly, they recognize that the pro cycling business model has to change and their innovative new funding model is a great idea. Taking all of this together, we felt that this was something we really wanted to get involved in. We are very excited to supply 3T frames and parts and help Rick and his whole team to continue to make their project grow into an even bigger success."

    3T will create an Aqua Blue Sport Edition Strada for the team that will debut at the start of the season in January 2018. Aqua Blue Sport will announce additional component partnerships in the coming weeks.

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    Indianapolis was named as one of 52 places you must visit in 2014 by The New York Times following the opening of its Cultural Trail, said keynote speaker Brian Payne.

    LAS VEGAS (BRAIN) — Brian Payne, CEO of the Central Indiana Community Foundation, began his keynote at the Industry Breakfast lamenting that Indianapolis wasn't chosen as the venue for Interbike next year.

    But, "I do want to congratulate you on Reno-Tahoe," he added.

    Still, the transformation that Indianapolis has seen in recent years, since the eight-mile Cultural Trail opened in downtown, has prompted PeopleForBikes to move its new conference there. The PlacesForBikes conference in 2018 will take place in Indianapolis, Tim Blumenthal announced at the breakfast. The inaugural PFB conference took place in Madison, Wisconsin, this year.

    Payne, who was the mastermind behind the Cultural Trail, said the $63 million bike path has changed Indianapolis, bicycling and him, personally.

    "I was not a bicyclist, I was a community development person who found out about bikes through the Cultural Trail. Now between my wife and I we each have a road bike, a hybrid, and I just got an e-bike. I know she will demand an e-bike in three months," Payne said, laughing. "The trail creates bicyclists. The bicyclists did not create the trail."

    Payne said he hoped to inspire other cities and towns to take action and build infrastructure, and noted how the trail has revitalized the downtown businesses within steps of it as well as bike dealers in town, who have seen an increase in cycling since the trail went in.

    The Cultural Trail's name stems from the fact that it serves as a connector to all of the cultural districts in downtown. The idea was born in 2001. The mayor of Indianapolis had made it a goal of his to highlight Indianapolis as a cultural center. The trail was originally a five-mile project. But it ended up being eight miles that not only connects the cultural districts but four other major greenway trails.

    "It's the downtown hub of our entire Central Indiana bike network – it connects to every arts, cultural, heritage, sports and entertainment venue in a very vibrant downtown," Payne said.

    Payne was quick to note that before the trail went in, Indianapolis had no bike culture. And bicycling was unsafe.

    "No one was biking to school. We are the Indy 500 city. We were about cars and going fast. So we had to change the culture," Payne said.

    It was critical that the Cultural Trail provide the highest safety, so it has a four-foot buffer from cars, a pedestrian walkway and an 8-foot bike path. "Making it beautifully designed with beautiful landscaping, that's a game-changer," Payne noted.

    The Cultural Trail met with some initial skepticism and was caught in some political battle early on. So while the idea was born in 2001, the mayor didn't greenlight it until 2005. The first half mile was built in 2007, and the last mile was completed in 2012, just in time for hosting the Super Bowl.

    Still, the city said building it was the most difficult and challenging project it has ever taken on because it was eight miles through a busy commercial corridor.

    According to Payne, a recent study found that from 2008 to 2013, property values increased within 500 feet from the trail about 170 percent or $1 billion as the Great Recession took hold and as commercial real estate in the rest of town remained flat, he said.

    The Cultural Trail has spurred over a billion dollars of new development including mixed-used apartments, condos and boutique hotels, Payne noted.

    About half of the trail's users take it to get to their destination while the other half use it because it's just a fun way to get through downtown.

    Payne said cities looking to expand their infrastructure should emphasize the economic development that these trails spur.

    "Tie it into things other people think are priorities," he said. "The great thing of bicycling infrastructure is it creates a better life and environment, more sense of community.

    "Bicycling and bike infrastructure ties into everything that's good. And that's how you sell it," he added.

    Indianapolis has $100 million slated for new bike infrastructure over the next five to 10 years as part of a re-envisioning of personal transportation, which Payne said will include the city's bike share, new bus and rapid transit, Lyft and other services, all tied into the smartphone so you can plan your daily commutes.

    "We want to build a personal mobility network," Payne said.


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    LAS VEGAS (BRAIN) — Canadian power meter brand 4iiii introduced a new product at Interbike Wednesday: The Precision Podiiiium. The new crank-based product adopts a rechargable battery design (rather than the replaceable battery used on previous 4iiii power meters) to reduce the meter's profile, which increases frame compatibility and fits drive-side cranks better.

    The Podiiium will be made available in January for Shimano Dura-Ace and Ultegra crank models. It will be available for factory retrofit onto users' existing cranks, or for sale on new cranks from 4iiii. The Podiiium will be compatible with 4iiii's Precision left-arm meters for riders who want to step up to dual-leg measurement. Owners of Precision left-arm meters can upgrade their drive-side arm starting at $349.

    Dual-side users can switch to single-sided on the fly if one side fails, the company said, providing a backup.


    New complete cranks with the Podiiiium on both sides will start at $999 for Ultegra R8000 sets.  

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    Heather Rizzi, previously U.S. sales manager for Eddy Merckx, is now representing Merckx and Ridley.

    LAS VEGAS (BRAIN) — The two Belgian brands Ridley and Eddy Merckx are making their first combined appearance here at Interbike, as the brands unveil their dual strategy.

    Ridley's parent company, then known as Race Productions, took over the Merckx brand in June. The company has since been renamed Belgian Cycling Factory NV.

    The Merckx U.S. office and warehouse in Mount Kisco, New York, has been closed, and Ridley will soon stop working with West Coast-based Podium Marketing, which has handled U.S. sales, customer service and distribution for several years.

    In the U.S., both brands are being represented by a small East Coast office led by Heather Rizzi, who was the U.S. sales manager for Merckx prior to the sale. Rizzi and Phil Capezio, who was U.S. operations manager for Merckx under the previous ownership, are working on a contract basis for Belgian Cycling Factory, which plans to set up a U.S. subsidiary, warehouse and office soon.

    Until the brands open a U.S. warehouse, bikes are being air shipped to U.S. dealers from Belgium for a $50 freight charge.

    The company is now offering dealers access to both brands, with minimal buy-in requirements.

    The Merckx line has been trimmed to five road models: the high-end 525; the carbon San Remo; the Strasbourg carbon gravel bike; the Heritage steel bike; and a carbon gran fondo bike, the Sallanches. The 525, San Remo and Sallanches are available with either rim or disc brakes. To avoid overlap with Ridley, Merckx is no longer offering aluminum, women's-specific, endurance road, triathlon or cyclocross models.

    Ridley offers an array of road, cyclocross and adventure models, as well as its recently launched mountain bike line, which includes a carbon hardtail, a full-suspension model and an e-MTB.

    "We're thrilled to be able to offer dealers the option of having both brands," Rizzi told BRAIN at Interbike this week. She said Ridley has more dealers in the West, while Merckx is stronger in the East, so the union offers growth potential for both.

    Both brands offers custom paint and decal colors, as well as component configurations. The #myEddyMerckx custom program is a $200 upcharge, while Ridley offers several levels of customization at varying prices. In both cases, the custom bikes are finished and assembled in Belgium and available in about a week and a half.

    Edward Vlutters, Belgian Cycling Factory's global sales director, said the two brands are committed to growing their U.S. presence. Vlutters said that in the long run globally Ridley will continue to offer a broad range of bikes, from $500 to $10,000, while the Merckx brand will be focused on the upper end of the market with bikes at $2,500 to $15,000.

    "If you go to a race in Belgium, you will see Ridley and Merckx making up 80 percent of the market sometimes, so I feel there is a lot of potential growth for the brands in other markets," he told BRAIN on Wednesday.

    "It's important in today's market to offer a brand with a story, with something different than just another carbon frame, and both these brands have a story to tell," he added.

    The brands are at Booth 17247.

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    LAS VEGAS (BRAIN) — Gregg Bagni is like no other personality in the business. He’s hyper-informed, super-energetic and bubbling with creativity. A master at networking, he has a heartfelt enthusiasm for bicycles and, just as important, for the state of retail.

    Still, Larry Hewett, Thule’s national sales manager and a longtime friend, noted, “He’s not everyone’s cup of tea.”

    To make his point, Hewett, who ranks as one of the industry’s best raconteurs, recalled his first meeting with Bagni. At the time, Hewett was with Yakima and Bagni had been hired for some consulting.

    “The first time I met him he looked at me and said, ‘Oh my god, you look like Kenny Rogers. Go to’ I did and I couldn’t believe it. That was the first thing he said to me. That’s unusual,” Hewett recalled. 

    But on a more business-like note, Hewett later hired Bagni to make a key presentation to a number of Thule’s best accounts while at Outdoor Retailer. “He did a great job. He was very animated and he was very positive on retail. But I’m not surprised that there are those who think he’s a bit kooky,” Hewett said. 

    Some years ago at CABDA, Bagni developed a 1970s-themed booth for Schwinn complete with strobe lights, ’70s pop music, beads and staff decked out in bellbottoms. “That booth was nuts. It was like taking a trip back into the ’70s, and what better way to tell the Schwinn story,” Hewett said.

    “The industry is lucky to have someone like him around. He’s truly one of the most interesting and out-of-the-box thinkers in the business,” Hewett added.

    And it was Bagni — to celebrate Schwinn’s 100th anniversary in 1995 while at Interbike — who arranged to momentarily close traffic on the Las Vegas Strip. Soon, 100 Elvis impersonators, led by Father Guido Sarducci of “Saturday Night Live” fame, marched down the Strip to the Sands. It was quite a sight.

    “I think he’s a marketing genius. He’s fascinating and he comes up with crazy ideas, but he’s always thinking,” said Skip Hess, who worked with Bagni while both were at Schwinn.

    Today, the 63-year-old Bagni may enjoy a lower profile within the industry, but he’s been active nonetheless. He serves as a director with White Road Investments, a venture capital fund set up by Gary Erickson and Kit Crawford, the founders of Clif Bar. 

    The fund backed Santa Cruz Bicycles before it was sold to Pon, and it backed Public before its recent sale to Ken Martin at Mike’s Bikes. The fund has also been active in the natural foods industry.

    As Bagni explained, the fund helps emerging, mission-driven companies grow. His role, often behind the scenes, is to offer counsel and inject some energy and direction around strategic branding, marketing and product development. “This gig is proof that I am the luckiest person on this planet — special thanks to my mother ship, Clif Bar,” he said.

    Q: Let’s pause for a moment and talk about the planet and interstellar space. Your company, Alien Truth Communications, has made a fetish out of a hypothetical alien image. What’s that all about? 

    A: I saw a spaceship. It was real. It was right there. It made me realize I, too, am not from this planet. When I left Schwinn my wife and I were shooting the shit one night trying to come up with a name for my company. We hit on Alien Truth Communications and it fit. People remember it, and I have fun with it.

    Q:  You’re a fan of trade shows, or at least creating excitement around brands at trade shows. What do you see as the future for events like Interbike?

    A: Trade shows can be cool, yet they aren’t cheap. However, face-to-face in today’s virtual non-facing world is incredible when it’s done right. Trade shows are big-ass rooms filled with hyper-competitive brands, and the shows that survive will be the ones where this hyper-competitiveness is combined with hyper-collaboration. Check out the natural foods industry or Outdoor Retailer for example. When I was at OR this summer, and just to show you how collaborative that show is, we all walked up to the Capitol to protest [Utah’s stance on public lands]. It was the coolest, friendliest and most positive event to send a message. It made for a really great show.

    Q: But how relevant are trade shows in today’s digital world?

    A: Again, face-to-face is critical. To give you a weird example, would you rather have sex virtually or with a live, loving and warm humanoid? Better yet, if you could write an order at a show, which doesn’t happen all that often anymore, that would be even better. Whether it’s consumer or trade, that’s what we all want — face time. Look at COMDEX or Comic-Con. Forget the first word [trade or consumer] and focus on the second word — show. Present a show to your customer. It’s all about the show, and that works. We need to put a fun and entertainment factor back into these things.  

    Q: You’ve always been a fan of smart in-store retailing. How do you view the current state of retail among IBDs?

    A: Retail isn’t easy. It’s harder than ever and guess what: There are too many retailers in all sorts of industries and categories. There’s a correction going on even as we speak. If you’re a great retailer who really understands people, product, promotion and location, you should survive. And one more thing: Those retailers who are going to survive are embracing and developing their own online sales efforts too.

    Q: The word “omnichannel” has become so ubiquitous I think it should be banned. Nonetheless, what’s your take?

    A: Great brands and great products get sold anywhere they fucking want to be sold. Get used to it. However, it’s up to the suppliers of these brands and products to make good decisions around distribution and have well-thought-out product lines and placement that fit their channels and retailers. This is tough, but I believe there’s only about 300 great retailers successfully managing their way through [this retail disruption] right now — operations like Erik’s, Mike’s Bikes, Kozy’s Cyclery, Richardson’s, to name a few. That makes one wonder, from a sales standpoint, whether this select group may be the only ones you really need to talk to?

    Q: The commuting culture? Bike share? Will it grow? Can it help the industry?

    A: I have deep respect for anyone who commutes. Unfortunately it’s still considered “hardcore.” I was hoping high gas prices would encourage more commuting, but it’ll probably be continually bad traffic in urban areas that ultimately drives commuting. Bike share is great but not profitable — yet. We have to keep encouraging cities to provide two wheels when and where people want them. Wherever we can get funds, we need to get them. We will figure out how to do bike share the right way, and it’s a value-add to consumers. It’s one more way to get people on bicycles. They are using bike share because they like it. It’s the most nimble way to get around town, if it’s safe.  



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    LAS VEGAS (BRAIN) — Cervélo's 40x40 booth stands out in a sea of smaller displays at Mandalay Bay. The brand hopes to capitalize on the absence of others with its redesigned bikes.

    After several years' hiatus, Cervélo is back at Interbike (Booth 17198) and has one of the largest and snazziest booths on the floor. Not only that, but in the lead-in to the show, the Toronto-based company, owned by Dutch conglomerate Pon Holdings, hosted some 100 dealers for two days of riding and product presentations at Red Rock Canyon just outside of Las Vegas on Sunday and Monday. Dealers flew in from as far as Europe and Australia to test ride the new R Series of bikes there, said Janice Tsao, Cervélo's brand manager.

    "This year we've really refreshed the lineup. We launched the new R Series in June, which has been re-engineered and redesigned, so everything from our R5 to R3 to R2 now incorporates both disc and rim brakes," she said. "The rest of the lineup we also refreshed with new colorways, new graphics and new components with the new Ultegra coming out. So we had a lot of new product to show this year. It was the perfect time for us to come back to the show."

    The revamped R Series, though launched earlier this year, is publicly displayed for the first time here.

    "The booth is definitely bigger than we've done in recent years. The way we're displaying the bikes is different, with a greater focus on rider experience," Tsao said. "We're really trying to get that message across and trying to reinforce the different categories and platforms and very specific functions for each one."

    For the R Series, the revamp included geometry updates on the R5.

    But aside from redesigned product, Cervélo has also brought on board a lot of new faces this year. Jesse Porter, formerly with Felt and Specialized, was hired in January as global sales director, Bill Schouman joined as North American sales manager, and Robert De Jonge as managing director for Cervélo. De Jonge was previously the brand's commercial director in Asia. So dealers will get a chance to meet them here, if they haven't.

    "We've got a new team in place for sales," Tsao said. "What we're doing now is really focusing on supporting the brand. We have a global brand presence and we're trying to make sure we have integration between all of the regions."

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  • 09/20/17--22:18: Read the Show Daily online
  • Day 3 of the Interbike Show Daily is now available for download.
    Slideshow Image: 

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    LAS VEGAS (BRAIN) — Bike media who attended Tuesday night's Media Preview event chose the Tern GSD bikes as their favorite product at the event.

    The GSD is a compact, small wheeled cargo bike with electric assist, It can carry up to two small passengers or one large one, or hundreds of pounds of cargo. The handlebar stem folds so it can be carried inside a vehicle or stored in a small apartment or work space;  the bike can stand upright on its rear rack for storage.

    For winning the award, Tern is being presented with a complimentary three-night hotel stay during Interbike 2018 in Reno-Tahoe and other prizes. 

    The bike is on display this week at the Tern/Stile booth (22199).

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    Next year's events will be in Fort Worth, Cleveland, Seattle and Boulder.

    RAPID CITY, S.D. (BRAIN) — Strider Bikes has announced the dates and locations for its 2018 Strider Cup, a national Strider Bike racing series for toddlers and children.

    The series will include three stops across the country next spring and summer, as well as the final worldwide event next July, the Strider Cup World Championship.

    The events cater directly to children between 18 months and 5 years old who want to show off their riding skills and compete in a friendly atmosphere against other Strider Riders from around the country. Children of all sizes and skill levels are welcome to participate. 

    The series events are:

    • Saturday, May 5: Fort Worth, Texas, in Sundance Square.
    • Saturday, May 26: Cleveland, Ohio, at the Public Square.
    • Saturday, June 16: Seattle, Wash., at the Seattle Center.

    The Strider Cup World Championship race will be held July 19-20 at Civic Park in Boulder, Colorado. Organizers are expecting over 500 toddler-aged racers from around the world to compete at the final event.

    More information at

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    MEQUON, Wis. (BRAIN) — Hayes Performance Systems has promoted Ryan Day to mobile marketing specialist. Day will staff Hayes' second U.S. Performance System Road Show van, based in Charlotte, N.C.

    Day has been with Hayes for over three years. Leading up to his new role, Ryan has been responsible for Wheelsmith spoke production, then advanced to be Hayes' technical support coordinator within the technical support and warranty team.

    The Road Show vans visit dealers to teach and ride with them. "Our guys live and breathe bicycles, and speak the language as the dealers. Their objective is crystal clear: 'Do whatever it takes to help dealers and their customers,'" the company said. 

    In addition to Day, Hayes' Phil Ott runs a Road Show van based in Crested Butte, Colorado. The Road Show uses Ford Transit 2500 HD turbo diesels, and are also supported by GoPro, Clif Bar, J.W. Speaker, WeatherTech, and Park Tool.


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    BEND, Ore. (BRAIN) — Knight Composites has hired industry veteran Kenny Roberts as its sales manager for the U.S., Mexico, Central and South America.

    Roberts comes to Knight with extensive experience in the industry as a sales rep for companies including Fox Racing, Intense and Marzocchi in the Rocky Mountains for 10 years. He later took a U.S. sales and marketing role for DT Swiss in 2004. In 2011 he reintroduced Syntace components and the SQlab Ergonomic Saddle line in the U.S..

    "I'm super excited to be working with the incredibly experienced team at Knight Composites here in Bend," said Roberts. "My passion for working with the best quality products in the bicycle industry led me to their doorstep and I'm looking forward to charging forward with the brand in the future."

    Knight's CEO, Beverly Lucas, who recently spent a year in her native U.K. to develop the company's European strategy, said "I'm super excited to essentially start back at the Bend office with Kenny on board. We have a bit of a laugh here around the 'veteran' component of our key staff, but we are committed to hiring the people who understand the needs of our dealers the best, and with that comes the need for experience with IBD's with an equal understanding of how the industry is changing and how that affects them. Kenny and I will work closely together to ensure Knight is the first brand consumers think of for ultimate performance, and the first for dealers to think of for an astute understanding of the challenges facing them in today's crowded market."

    Roberts will be contacting IBD's with a new proposal for IBD sales over the next few weeks, and can be contacted at or 303-818-1328.


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    LAS VEGAS (BRAIN) — Beeline Bikes continues to grow its Retail Partner Program, expanding into Virginia by signing two-store dealer The Bike Lane and reaching a deal with prominent Midwest retailer Wheel & Sprocket to roll out mobile bike shops in the Chicago market.

    With eight stores total, Milwaukee-based Wheel & Sprocket opened its first Chicago-area location in Evanston, Illinois, in 2013, followed by a second store this year in Oak Park. Last week at Interbike, Wheel & Sprocket president and co-owner Noel Kegel told BRAIN that he saw Beeline as a way to expand the Trek retailer’s presence in the Chicago market without the larger financial outlay or territory considerations that come with opening new brick-and-mortar storefronts.

    “Trek has great coverage in pretty much every market, so we can’t just find a place on a map and say, ‘Hey, we want to open a store there,’ ” said Kegel, son of Wheel Sprocket’s late founder, Chris Kegel. “If you want to carry Trek you have to play nice, and we want to play nice. We don’t want to elbow other people out from a brick-and-mortar perspective. So what’s nice about a business like this is that it extends our ability to do business beyond our existing footprints without the capital investment and without the territory issues that come along with a brick-and-mortar store.”

    Wheel & Sprocket has purchased the rights to 11 Beeline territories over an area covering more than 10 million residents. But it will start with one co-branded Beeline/Wheel & Sprocket van based out of the Evanston store, servicing homes and businesses extending from the university town south to the Chicago Loop.

    Kegel said it was important to him to start out small, and that he expects a learning curve in integrating Beeline into Wheel & Sprocket’s existing systems. “We’ll figure it out, and then we’ll be able to ramp up from there,” he said.

    With brick-and-mortar locations in Reston and Springfield, Virginia, The Bike Lane was announced as a Beeline Retail Partner program participant last week.  

    “We are thrilled to be partnering with Beeline on this exciting new venture,” Anne Mader, co-owner of The Bike Lane with husband Todd Mader, said in a statement. “We believe Beeline Virginia will strengthen our brick-and-mortar business while giving us access to a whole new customer base. In this changing retail climate, our goal is to deliver the best customer service wherever, and however, our customers shop.”

    Beeline now has sold a total of 77 franchises, with about 25 currently active vans. Well over half the total have been sold to brick-and-mortar retailers through the mobile bike shop franchiser’s Retail Partner Program launched this year with Crossroad Bikes in San Antonio. Beeline has subsequently signed retailers including Summit Bikes in Northern California and Bicycle Garage Indy in Indianapolis.

    “When looking at viable franchisees, we really want to make sure we have the right partner in every market, and a partner that wants the scale of business with us,” Beeline COO Pete Small said told BRAIN at Interbike last week. “What we’ve seen is somebody who has knowledge of the bike industry, somebody who can attract and retain mechanics, somebody who wants to grow with us, generally those are retail partners. Not exclusively, but we’ve seen that a lot and have a lot of really good conversations going on.”


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    BOULDER, Colo. (BRAIN) — Brandon Dwight, the former co-owner of Boulder Cycle Sport here, has launched a software program that allows shops to easily gather feedback from customers who received technical service at their stores.

    Service Reign is an add-on "integration" for the Lightspeed Retail POS. It sends an email to customers who had work done, giving them an opportunity to quickly respond that they are satisfied or still have issues. They can leave a comment if they wish, and those who say they are satisfied can be presented with links to rate the store on Yelp or similar sites.

    When customers respond negatively, their response and comments and transaction details can be immediately forwarded to an owner or manager for follow up.

    "When I was a bike shop owner, a huge source of my stress was the occasional negative customer review. Whether it was on Google, Yelp or social media, a bad online review kept me up at night and turned my hair gray sooner than it should have," said Dwight.

    "When a client had a bad experience it was typically due to poor communication. Sure we dropped the ball once in a while, but more often than not it was due to a simple misunderstanding. I also learned many unhappy customers do not complain. They just don't come back. This frustrated me because when I was able to speak to the customer and address the concern, I would usually turn it around and make them happy."

    Dwight was co-founder and co-owner of Boulder Cycle Sport, which now has three locations in Boulder. The shop was awarded Best New Bike Shop by BRAIN in 2005 and was the Interbike Retailer Of The Year in 2016. Dwight stepped down early this year to spend more time with his family and explore new projects.

    The Service Reign app costs retailers $19 per month and $5 per additional location. Dwight said it can be up and running in minutes with little technical skills. It allows retailers to customize the language for the responses and email subject lines, add store logos, and determine which shop staff members managers will be notified of responses. A dashboard allows owners or managers to see transaction information, responses, and comments and allows them to mark negative transactions as resolved.

    The system can be triggered by transactions that include a labor charge or work order. It does require store employees to gather email addresses from customers, which Dwight said should be standard practice in any case. "If you are not collecting emails you are throwing marketing dollars out the window," he said.

    More information:

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    A scene from the 2017 Sea Otter Europe.

    GIRONA, Spain (BRAIN) — The second Sea Otter Europe show will feature about 30 percent more expo area to meet demand, organizers said. The event, to be held June 8-10 next year, also has attained higher UCI ranking for some of its races.

    Organizers said the first edition "exceeded all expectations," with more than 30,000 visitors, 350 brands, 15 sports events and 4,130 registrered cyclists.

    Aside from the larger expo and higher category races, organisers said they are adding new cycle tour and sports options.

    More information available from


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    ANCHORAGE, Alaska (BRAIN) — Fatback new Corvus FLT is an updated version of its Corvus model.

    The frame is more than 250 grams lighter and is 15% percent stiffer in the bottom bracket and head tube compared to the current Corvus, the company said.

    The company said the Corvus is the lightest fat bike frame available with a threaded bottom bracket, three bottle mounts, rack mounts, and Anything cage mounts on the fork.

    Brand manager FuzzyJohn Mylne rode the Corvus FLT on a fully loaded tour of the Oregon Timber Trail this summe. "Each obstacle I encountered from steep climbs, fast descents, through the roughest most unrelenting rock garden of a trail (for 35+ straight miles), rarely a foot down, and never a loss of traction, the Corvus FLT proved to be the most balanced and capable bike I've ridden."

    The Corvus FLT will be available mid-October in black on black & red on black. Complete bikes start at $3,699 with a 1X11 drivetrain. Along with the new Corvus FLT, Fatback has released a new orange/blue color palette for the Corvus and Rhino FLT models. 

    More information:

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    LAS VEGAS (BRAIN) — Steve Domahidy, a veteran bike industry designer and co-founder of Niner Bikes, has written a children's book, illustrated by Rob Snow. The book, A Bike For You, is being offered on Kickstarter this fall.

    The Kickstarter campaign includes pledge opportunities for bike shops or book stores that want to stock the book, including 10- and 20-book purchases that include a countertop book POP display. 

    Domahidy co-founded Niner in 2004 with Chris Sugai. After leaving Niner he sold bikes under his own name and then under the Viral Bikes brand. He also has consulted with Faraday Bikes and Factor Bikes.

    Snow is a creative designer working in the fields of graphic design, illustration, web design and teaching. He works and lives in Greece, but was born in England. He has been a freelance designer for 25 years.

    On the book's Kickstarter page, Domahidy said, "A couple of years ago, I ran across Rob Snow's artwork series entitled 'Animal Behavior' and knew right then that I wanted to work with him on something. I loved his illustrations, the animals, their expressions, and their interactions with things otherwise only for humans. It is brilliant work and it inspired me."

    He added, "I decided I would write a children's illustrated book about bikes and the animals who ride them!

    "Our industry has not done a very good job inspiring new riders to want to get on bikes, and in my opinion this starts at the youngest of ages! I want to build a culture around bikes, and I want young children to see them as early as possible and begin to dream about where a bicycle can take them! Anything is possible on a bicycle, and I love the idea that we can show children that even before they are able to ride!!!"

    A percentage of the proceeds from sales of the book will be donated to Ride For Reading, a non-profit based out of Nashville, Tennessee that aims to equip under privileged youth with the books they need to learn and grow. 

    More information: The book's Kickstarter page


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    Bike industry designer Steve Domahidy pens a children's book.
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    WASHINGTON (BRAIN) — Pro-Tec is working with the U.S. Consumer Product Safety Commission to recall about 4,600 City Lite and Street Lite adult multi-sport helmets. The CPSC said the buckle on the helmet fails to meet current federal safety standards, posing a risk of head injury.

    Consumers are being told to call Pro-Tec toll-free at 844-368-3695 from 7:30 a.m. to 4 p.m. PT Monday through Friday, or online at and click on CPSC Safety Recall for more information.

    The buckle on both helmet models bears the markings "ERGO-LOK" and the "UTX D-FLEX" logo. A label on the inside of the helmet reads "Pro-Tec City Lite" or "Pro-Tec Street Lite." The recalled helmets have a date code inside on the EPS liner in the format MM/DD/YYYY-090EO. There are two vent holes in the back of the helmet. The left vent hole has either an LED light or a plastic insert. The City Lite helmet was sold in rubber black and gloss white, and the Street Lite helmet was sold in rubber black, rubber red and gloss white.

    The helmets were sold or distributed by McCully Bicycle & Sporting Goods, Quality Bicycle Products, Uncle Funky's Boards, and other sports specialty stores nationwide and online at and from February 2016 through January 2017 for about $80 for the City Lite helmet, and about $60 for the Street Lite helmet.

    More information: CPSC recall page | Pro-Tec recall page

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    IRVINE, Calif. (BRAIN) — Shimano announced this week that it will be changing the corporate name of its North America subsidiaries, which are based here. 

    Effective immediately, Shimano American Corporation has had its name changed to Shimano North America Holding, Inc. Under its umbrella will be Shimano North America Bicycle, Inc. and Shimano North America Fishing, Inc.

    A spokesman said the change creates alignment globally with Shimano's business structure. The new name will be appearing on invoicing, packing slips, marketing materials, and other communications.

    Last month, Shimano announced that it was changing the name of its Polish subsidiary from Shimano Polska Bicycle Parts Sp. z o.o. to Shimano Polska Sp. z o.o.


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