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Cycling Sports Group revamps demo program

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WILTON, Conn. (BRAIN) — Cycling Sports Group has revamped its national full-service demo program. The dealer and consumer program has been redesigned with new focus on sales and dealer support and training. The program consists of six demo trucks in the U.S.. Each truck will carry an assortment of Cannondale's latest mountain, road, adventure, and e-bikes, tailored to the region's terrain.

"Reading reviews, talking to friends, and visiting stores is only part of the process in selecting a new bike," said Nick Hage, the general manager of CSG in the U.S. "Our new demo program offers riders more opportunities to experience Cannondale bikes and gives them even greater confidence about their purchase. This program will get more people on our bikes, offer additional support for our sales reps, and ultimately help our dealers sell more of our products."

The trucks will engage in more than 400 events throughout the year. That includes large events like Sea Otter, Ride the Rockies, and Interbike, as well as smaller and more targeted regional events such as OuterBike, NEMBAFest, and local shop rides. 

The trucks will also conduct training sessions with dealers on the Lefty shock platform.

"The members of this team were handpicked and are best in class," said Andy McVey, the demo program manager. "We wanted to ensure they were not only some of the best mechanics in the industry, but also passionate brand ambassadors who are able to deliver the support and training our shops deserve."

More information at Facebook.com/CannondaleTestRide and Cannondale.com/en/USA/TestRide.

 


Francois Goulet to become president of Rossignol North America

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A leadership change at the parent company of Time Sport and Felt Bicycles.

PARK CITY, Utah (BRAIN) — Ron Steele, who has been with Group Rossignol for 40 years, will retire next month as president of Group Rossignol North America, which is based here.

Steele will continue to advise the company until Sept. 1. 

Francois Goulet will become president of the North American division on July 17. Goulet was with Rossignol for 20 years before leaving in 2010 to join VF Corporation, the parent of The North Face and other brands. Goulet was the vice president and GM of The North Face's Americas Division.

Rossignol has been on an acquisition track in recent years, having purchased Time Sport, Felt Bicycles and Raidlight, a trail running brand.

"Ron has brought the company into the next phase of growth with great momentum from the results accomplished over the last 5 years," said Bruno Cercley, the Group's CEO. "Naming Francois as the North American president is a natural next step. We are confident Francois will be able to build upon the strong foundation set by Ron. We have great momentum across our brands and are poised to continue this growth with Francois's leadership, while taking on future challenges."

Steele said, "Our North American Group is well poised to take the next steps in growth and the timing is right to make this transition. This will allow the next president to see upcoming projects to completion successfully. I am thrilled that Francois will be leading the company through our next phase of growth."

Goulet said, "I am extremely pleased to return to Group Rossignol as the president of North America. Group Rossignol has some of the best known and iconic brands in the winter sports business, and recent developments within the greater outdoor landscape are very exciting. The Group is enjoying a strong position and I am looking forward to rejoining the team and maintaining the current momentum."

CyclingTips hires Steve Brawley to manage commercial media sales

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BOULDER, Colo. (BRAIN) — Australia-based website CyclingTips.com has hired U.S. industry veteran Steve Brawley to manage commercial media sales.

Brawley left Bicycling magazine in May when his position was eliminated. He worked at the Rodale publication for 11 years; prior to that, he served as advertising director at VeloNews, where he worked for nine years.

Based in Chicago, Brawley will join the existing CyclingTips U.S. team of editor Neal Rogers, tech editor James Huang, and director of North American sales, Mark Gouge.

Wade Wallace, the founder and publisher of CyclingTips, said he was thrilled to bring Brawley aboard.

"It's a difficult time for publishers, but we're thankful for the generous support we're seeing from our industry brand partners," Wallace said. "Being small, nimble and efficient has allowed us to offer our advertisers much more than traditional media, and even the Facebook and Google giants. The all-star team we've attracted is now even stronger with Steve on board. He'll be instrumental to creating more partnerships and helping us invest more in the U.S. market."

Brawley starts on Monday, July 10, and can be reached at steve.brawley@cyclingtips.com.

Strava goes live with more club features after beta test

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SAN FRANCISCO (BRAIN) — Strava has gone live with expanded club features, which it introduced in limited beta form last year. 

The feature allows club admins to share content and information with members, including announcements, questions, stories, photos, routes and segments, articles, product reviews, and other content. Once posted, the content appears in club member's Strava feed as well as in the Posts section of the club. 

Club admins can also share the post link on other social networks to promote their club.

"We are committed to making Strava the home for people's athletic life, where you are not only tracking activities but also connecting with other athletes: sharing tips, discovering new routes and races, and getting inspired," says Aaron Forth, chief product officer at Strava. "With more than 160,000 active clubs on Strava, we saw an opportunity to offer even more ways for athletes to engage with each other, keep clubs active and growing, keep athletes motivated, and ultimately provide an even richer Strava experience."

More information: blog.strava.com/connect-with-your-club.

 

Pinarello announces its first e-MTB, the Andromeda Hybrid 9.9

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TREVISO, Italy (BRAIN) — Pinarello has announced its Andromeda Hybrid 9.9, the first in a range of electric mountain bikes for the brand.

The company said the new bike uses "concepts studied and developed with the Dogma XM and Dogma XC" road bikes.

The 29-inch carbon hardtail bike uses a Shimano Steps E8000 Series motor, a 120mm travel fork, 3.0-inch wide tires and thru axles front and rear.

The frame is made with Torayca T700 carbon fiber. The bike weighs less than 20kg (44 pounds).

The frame has internal cable routing, post-mount brakes and a carbon shield to protect the Shimano motor unit.

The bike will be available in three size and two colors.

Pinarello also announced a multi-year agreement with Alta Badia to make the Andromeda Hybrid 9.9 available through a bike share program at six locations in the Dolomites. The company did not release a retail price for the bike. 

Will your store be showing the Tour de France live?

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Strider expecting tiny competitors from 9 countries at its world championships

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RAPID CITY, S.D. (BRAIN) — Strider Bikes is expecting competitors from at least nine countries at its Strider Cup World Championship event, planned for Salt Lake City July 21-22. 

The company said it was expecting about 40 racers from outside the U.S., including toddlers from China, Costa Rica, Ecuador, Japan, Russia, Tahiti, Taiwan, Thailand and Canada. The lineup includes 24 kids from Japan. 

The youngest registered racer so far is 19-month-old Xarin Galindo of West Jordan, Utah. 

The Strider Cup World Championship includes the 2-and-under class and the 3-year-old class, both sponsored by LDS Hospital. Competitive Cyclist is sponsoring the 4-year-old class. The 5-year-old class is sponsored by The Color Run. The registration fee is $25 online before July 20 at 7 p.m. MST. Registration is at http://www.stridercupworldchampionship.com.

The full event is sponsored by The Dannon Company. Strider is teaming up with Dannon to give away 50 Strider bikes and helmets to disadvantaged youth through Head Start Utah. Several of the bike recipients are expected to participate in the race.

The Strider Cup World Championship event also includes the Special Needs Races sponsored by Chick-fil-A for athletes of all ages and abilities. Strider donated bikes to several local organizations.

Prior to the Salt Lake championship race, Strider hosted three Strider Cup races this year, in Fort Worth, Texas, Pittsburgh and Lincoln, Neb.

 

Regional show attendance up 8% for Eastern Outdoor Reps Association

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A scene from the recent show in Edison, N.J.

ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association said participation was up 8 percent at its recent trade shows in New Jersey, South Carolina and New Hampshire.

Retailers from 21 states attended the shows, EORA said. 

"Our regional shows continue to be the smart choice for buyers and reps. We're able to keep increasing attendance because our shows are cost-effective, highly productive, and convenient for busy retailers." said Debbie Motz, EORA's executive director.

The EORA has one show this month, in Ellicott City, Maryland, July 12-13. In August, there are shows in Greenville, South Carolina (Aug. 7-9) and Killington, Vermont (Aug. 15-17).

More information at eora.org.


E-Thirteen introduces SL Carbon trail wheels

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PETALUMA, Calif. (BRAIN) — E-Thirteen has expanded its wheel lineup, offering a new carbon wheelset aimed at the trail riding market. The company said its new Carbon SL wheels weigh 150 grams less that its enduro wheels, but offer twice the rim strength of its predecessor.

The wheels have a carbon rim with 28mm internal width and new SL aluminum hubs with secondary seals and 6-degree engagement. 

The company said the rim impact strength is two times stronger than the TRS Race 27mm rim.

Wheelset weights range from 1,650 grams, for 27.5-inch, to 1,748 grams for 29-inch Boost.

The wheels retail for $1,499 per pair.

More information: bythehive.com/pages/wheelgoods.

Fox Racing supports IMBA's instructor certification program

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BOULDER, Colo. (BRAIN) — Fox Racing is continuing its support of International Mountain Bicycling Association's Instructor Certification Program for the third year

"Fox Racing wants to help our sport grow and understands that certified instructors play an important role in bringing new riders into the community and showing them the ropes," said Tammy Donahugh, IMBA's instructor certification program manager.

IMBA launched the program in 2013 to offer professional training and certification for individuals who lead group rides or teach mountain bike skills clinics. 

Fox Racing outfits IMBA Instructor Trainers and supports new instructors. Additional support from Fox Racing helps fund the program.

"Fox Racing has been an amazing partner for the past three years. We are thrilled to continue working with them as we grow our instructor base and expand the reach of professional mountain bike instruction," said Donahugh.

So far this year the program has held 40 certification courses in 23 states, certifying and re-certifying 240 individuals. This has included all-women's courses in Colorado to certify instructors for VIDA MTB women's clinics, multiple courses for the Boy Scouts of America and several courses in Moab, Utah. One double-sized private course in Moab certified the employees and owner of mountain bike tour company Rim Tours, and was led by instructor trainer Mike Holme, who owns a competitive tour business in Moab.

"Mike is an advocate for raising the bar of Moab guides, and firmly believes increasing the knowledge base and professionalism of all guides is a win-win for the entire tour guide business," said Donahugh.

IMBA's instructor trainers are comprised of current and former professional racers and coaches in various off-road disciplines who are long-time advocates for mountain biking. Instructor trainers plan to conduct more than 60 courses this year.  

Opinion: Where women are in the cycling industry

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By Sarah Lamb

Editor's note: Sarah Lamb is a member of the Professional Bicycle Mechanics Association board and is the organization's secretary. 

Earlier this year, I wrote an article for PMBA that gave a little perspective into my life as a physicist, electrical engineer, bicycle mechanic, and woman. The long-story-short version is: as inclusive as our world today may seem, there’s still a lot that can be done to improve diversity in a number of industries, including cycling. Today, on behalf of the PBMA and our partners, I invite you to join us as we embark on a study that will continue this conversation – as well as, I hope, both spotlight and normalize it! – about diversity in cycling mechanics.

I’ve been connected to the cycling industry in some way for the greater part of the last 15 years. I’ve worked in retail and service for shops, and in neutral and team support for road and cyclocross events. And I’ve fought for diversity and inclusion every step of the way, because the reality is that, as much as I’ve always been “one of the guys,” I can’t remember a time when I couldn’t be identified as just “the girl.” 

As our society becomes more accepting of individuals who don’t conform to traditional roles, our industry is presented with an opportunity to evolve beyond the space that it has existed in for so long. To me, this means that we can and we must make a conscious effort to become more encouraging of diversity among cycling mechanics. But in order to frame where we want to end up as a community and as an industry, we must first understand where we are and how we got here.

When I was an undergraduate at the University of Connecticut, the American Association of University Women published a groundbreaking study titled Where the Girls Are (AAUW, 2008). As the only woman in my Physics program, I took solace in the statistics that told me I wasn’t alone. I’ve long since wondered whether a comparable set of data exists for women in the cycling industry (Spoiler alert: it doesn’t!) and what that data might show.

The PBMA recently surveyed 544 of our shop members in the United States in an effort to better understand their demography, including but not limited to the number of non-male general and service department staff employed by each business. The data that we collected is remarkable, and yet, in my academic opinion, it constitutes only a small sample (PBMA Shop Members) of a much bigger population (the cycling industry). 

Of our 544 survey participants, 503 were brick-and-mortar shop owners, 40 were mobile franchise owners, and one chose not to identify the nature of his or her business. Nearly 20 percent of participants (91 individuals) identified as sole owner/operators of their businesses, while two thirds of participants (366 individuals) had between two to 12 employees. 

Based on the data we collected, we were able to infer that as much as one third of our sample (about 180 participants) presumably does not have any non-male employees. Another one third (172 participants) identified as having only one non-male employee, and most of the remaining one third (114 or about 21 percent of participants) has between two to three non-male employees. 

Of the two thirds of businesses that identified as having one or more non-male employees, we inferred that nearly three quarters (391 participants) have all-male service departments. Just under 20 percent of businesses surveyed (102 participants) have one non-male service department employee, and barely 6 percent (32 participants) have between two to six.

Our first look at this data raised the larger question: Where are the non-men (women and gender-nonconforming individuals) in our industry?

We are – finally! – poised to do something real about diversity “on our side of the handlebars.” Through conscientious and cooperative surveying, the PBMA and our partners hope to quantify the number of non-men in the cycling industry and qualify the nature of their work. This study won’t be an easy process, but it is essential to the future of our industry, if we, as a community of cycling mechanics, are to become as diverse and inclusive as I know we can be.

Camber Outdoors plans seven Exchange events in July

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BOULDER, Colo. (BRAIN) — Camber Outdoors plans seven industry Camber Exchange events this month. Three of the events will be held in regions that have never previously hosted an Exchange: Bend, Oregon; Madison, Wisconsin; and Whitefish, Montana.

Camber Exchanges are local events that connect people in the active-outdoor industries who share interests, career objectives, and passion for the outdoors. The happy hour-style events are hosted by Camber Outdoors partner companies and are intended to gather women and men from all areas of the industries to network, spark ideas, learn from industry leaders, and participate in Camber Outdoors' grassroots community.

"Camber Exchange events are a way to engage our community around the vision of Everyone's Outdoors," said Deanne Buck, the executive director of Camber Outdoors. "Thanks to support from our Camber Exchange sponsors and host companies, we're able to give our partner companies a space to talk about why and how they're prioritizing women's leadership as a business imperative."

The July events and their sponsors:

Tuesday, July 11

  • Bend, Ore. Hosted by Hydro Flask
  • Salt Lake City, Utah. Hosted by Petzl
  • Seattle, Wash. Hosted by MiiR
  • San Francisco. Hosted by Timbuk2 (This event is being produced in partnership with Altitude Seven and Coalition Snow.)

Thursday, July 13

  • Madison, Wis. Hosted by Trek Bicycle Corporation
  • Whitefish, Mont. Hosted by Wheelie Creative
  • Golden, Colo. Hosted by Ascent360

More information: camberoutdoors.org/what-we-do/camber-exchanges.

Newspaper reports Outdoor Retailer is headed to Denver, but still no news on Interbike's 2018 venue

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DENVER (BRAIN) — The Denver Post, citing anonymous sources, is reporting that the Summer and Winter Outdoor Retailer trade shows will be held in the Mile High City for the next five years, starting with the winter show next February.

The Post said the agreement between Denver convention officials and Emerald Expositions, Outdoor Retailer's parent, does not include Interbike, which Emerald also owns.

Interbike's vice president, Pat Hus, told BRAIN in an email Wednesday, "No news on us, unfortunately. Getting closer though, so stay tuned. Very exciting for OR though."

Emerald spokesperson Chris Goddard did not confirm the Post's report, but noted that there will be an announcement Thursday in Denver. She said the announcement will include Colorado Gov. John Hickenlooper, Denver Mayor Michael Hancock and officials from the state Office of Outdoor Recreation Industry.

"I cannot, however, share any details about the announcement in advance, so I hope you'll be able to join us on Thursday," Goddard said.

OR has been held in Salt Lake City for 19 years, but announced this winter that it would be leaving Utah following this summer's show, in part because of the controversy over the state's position on federal lands, including the newly created Bears Ears National Monument. 

OR recently acquired the SIA Snow Show, and announced it would hold a combined Winter Outdoor Retailer and Snow Show event in Denver next February. 

Interbike has been considering a move since late last year and has received bids from several cities, including Denver. Like OR, the bike show has ruled out Utah.

Emerald Expositions also owns Bicycle Retailer, which is operated under license by NBDA Services Inc.

 

Australia's FE Sports promotes Darren Harper to national sales manager

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BRISBANE, Australia (BRAIN) — FE Sports has appointed Darren Harper as its national sales manager.

FE Sports is one of the largest wholesale distributors of bike products in Australia and New Zealand. It specializes in the distribution of premium cycling and fitness products such as Ridley, Wahoo Fitness and Stages Cycling. FE also has recently added Pirelli Velo tires.

"The growth we have been experiencing over the past several years has been amazing, all thanks to our dedicated staff and loyal dealer network. To have someone of Darren Harper's experience join our team to further support this growth will certainly be momentous," said Branko Brkic, the managing director of FE Sports.

In recent years, Harper was responsible for establishing Pioneer's Cycle Sport business in Australia and New Zealand.

"Joining the team at FE Sports presented an opportunity to leverage my 20 years of experience in the consumer products industry and to accelerate FE Sports' position as the leading cycling and fitness distributor in the Australian marketplace," Harper said. "Heading up the sales division in a role that will focus on developing and strengthening strategic partnerships to drive mutually beneficial growth will be an exciting challenge."

 

Randy Shafer joins USA Cycling as technical director

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COLORADO SPRINGS, Colo. (BRAIN) — Randy Shafer has joined USA Cycling as the organization's technical director.

Shafer will replace Chuck Hodge, who has become USAC's vice president of operations. Shafer is currently a UCI International Commissaire in road and track, including paracycling, and has served as an official at the Olympic Games, World Championships and all three grand tours. He has also served on the UCI Material Commission, USA Cycling's Professional Sport Committee, National Technical Commission and is a part of the UCI's new Road Competitions' Commission.

"We are excited to have Randy join us as our technical director given his years of world-class experience as an official at many of the world's most prestigious cycling events, including the 2016 Olympic Games in Rio and the 2014 Tour de France," USAC chief executive officer Derek Bouchard-Hall said. "Not only is he a respected authority at the global level, he has a great appreciation for the grass-roots side of our sport and will be an excellent leader for our officials as we balance the need for fair competition rules and procedures with the member experience at all levels."

Shafer will manage the officials' program, oversee the development and enforcement USA Cycling's rules and regulations, and act as a resource for USA Cycling stakeholders on a wide range of racing-related issues.

Shafer said, "I am very excited to join USA Cycling and I look forward to passing on the wealth of information and training I've received from this organization which ultimately allowed me to achieve my goals and aspirations as an international official. I've been a member and filled many roles for the organization since 1979, and I now look forward to being a part of the many positive changes occurring within the organization right now."


Outdoor Retailer plans three Denver events for 2018

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DENVER, Colo. (BRAIN) — Outdoor Retailer on Thursday announced it is moving its show to Denver starting next year, when the show will hold three events in the city.

The Outdoor Retailer + Snow Show will be held Jan. 25-28 next year (followed by an On-Snow Demo at Copper Mountain, Jan. 29-30). The Outdoor Retailer Summer Market will be held July 23-26 in Denver, and the Outdoor Retailer Winter Market will be Nov. 8-11. The organizers said they will announce future dates within the next 30 days.

The show organizer announced the plans at a news conference in Denver attended by Colorado Gov. John Hickenlooper, Denver Mayor Michael Hancock and other officials. 

The show has reached a five-year contract with OR. Hickenlooper said he expects the agreement to last longer.

“What we’re saying today is that we’re in this for the long term. We’re going to continue to try and talk about the importance of outdoor recreation in Colorado. Henry David Thoreau once said, 'All good things are wild and free.' We believe that in Colorado,” he said.

Outdoor Retailer said it expects the economic impact of the three 2018 shows to reach $110 million with 85,000 annual attendees.

Outdoor Retailer is owned by Emerald Expositions, which also owns Interbike. Interbike's Pat Hus told BRAIN on Wednesday that the show has not yet determined the location of its 2018 show. 

Editor's note: The Denver news conference was streamed live on Facebook. A replay is available on the Outdoor Retailer Facebook page.

 

CyclingTips hires Nick Ramey to manage its Emporium online sales channel

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BOULDER, Colo. (BRAIN) — Australia-based website CyclingTips.com has hired Nick Ramey to manage its Emporium online merchandise channel. 

Ramey is an industry veteran with previous experience at VeloNews and Bicycling, Yeti Cycles, and outdoor brand La Sportiva.

Ramey will join CyclingTips’ U.S. team of of U.S. editor-in-chief Neal Rogers, U.S. technical editor James Huang, North American sales director Mark Gouge, and commercial media sales manager Steve Brawley.  

"We couldn’t have found a better candidate for this role than Nick," said CyclingTips founder and publisher Wade Wallace. "His media sales and brand sales experience offers a unique combination for us to be able to work with our partners in creating a healthy and prosperous brand-direct marketplace for everyone. We attract millions of active cyclists and to be able to give brands a way to showcase and sell their products in a contextual and premium environment is an enormous opportunity, and ultimately a great experience for our readers and consumers." 

Ramey will start with CyclingTips on Monday, July 17, and can be reached at nick.ramey@cyclingtips.com.

 

New owner reopens Delaware shop as Giant Partner Store

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WILMINGTON, Del. (BRAIN) — John Strojny, who has operated three New Balance athletic footwear stores for 20 years, purchased an existing Delaware shop, Brandywine Cyclery, and recently reopened it as a Giant Partner Store under the new name of Brandywine Bikes.

Strojny and his staff worked with the Giant retail services team since January to fully redesign the 3800-square-foot space. The store now features a full collection of Giant, Liv and Momentum bikes and gear, along with new fixtures and displays.

Strojny said he bought the store with the sole intention of turning it into a Giant Partner Store, and that the space's new look has left an impression with customers.

"Every customer that has come in that had also visited the old store has commented on the new look and feel," he said. "And the comments have all been positive. We definitely have the most attractive, customer-friendly store in our area."

With a staff of eight employees — three full time and five part time — the store located is just minutes from bike-friendly roads and routes including the Delaware Greenway and the mountain bike trails of Brandywine State Park.

Brandywine Bikes celebrated its grand opening June 24.

 

Former L.L. Bean exec invests in Velocio; brand hires Laura Spencer

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LONDONDERRY, N.H. (BRAIN) — Velocio Apparel has closed a Series A investment round led by Steve Fuller, the former Chief Marketing Officer at L.L.Bean.

Fuller led a three-person investor group. He said he was attracted to the brand's product quality and growth.

Fuller said, "As cycling enthusiasts, we're extremely enthusiastic by what we've seen from Velocio. The product is truly unique in the marketplace and early reception from customers and the trade has been impressive. We're looking forward to helping the company reach its potential."

Velocio was founded in 2014 by Brad Sheehan and Kristy Scrymgeour. Sheehan is the company's CEO. Scrymgeour, now living in her native Australia, continues to maintain an ownership stake in the brand but has stepped back from day-to-day operations.

Fuller said his group's belief in the continued importance of independent retailers was reflected in Velocio's focus.

Velocio co-owner and director of retail sales, Olivia Dillon, said, "Having the support of this group means more resources for our dealers. We've grown steadily because of a balanced approach to sales via community-oriented retailers alongside direct-to-consumer and it is clear that our new investors value that."

The company also announced that it had hired Laura Spencer as its director of sales & marketing. Spencer was most recently a senior regional sales manager for GU Energy Labs.

Spencer said, "(Velocio's) product and its beautiful aesthetics were what initially sparked my interest; but the people behind the product, their socially responsible ethos and desire to enhance the riding experience — each of those created a compelling story that I knew was an opportunity I couldn't pass up."

Velocio's apparel is designed in New England and manufactured in Italy. The staff is split between New England and Northern California. 

More information at velocio.cc.

Dahon North America consolidates operations in Illinois

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The Dahon Curl i8.

OLNEY, Ill. (BRAIN) — Dahon North America is consolidating its warehouse and operations at its facility here, and ramping up its sales and support group.

"We assembled a seasoned, energetic team under Tad Kodama to make the Dahon dealer service the best in the industry," the company said.

The newly formed U.S. team is led by Thorsten "Thor" Schaette (vice president and general manager), who will report to Tad Kodama (general manager) and Dr. David Hon (CEO).

The new sales and support structure for North America consists of the following members: Montier Smetherman (service director), Michael King (VP for sales), and Lee Kilpatrick (sales director). King will be the point person for all outside reps activities, while Kilpatrick will be available for all inside sales related inquiries.

The Dahon North America office is at 3550 N. Union Dr., Olney, IL. 62450.

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