Quantcast
Channel: Bicycle Retailer and Industry News
Viewing all 9788 articles
Browse latest View live

CompetitiveCyclist.com offers store credit for Strava rides

0
0

PARK CITY, Utah (BRAIN) — Online retailer CompetitiveCyclist.com is encouraging its customers to link their store accounts to their Strava activity tracking accounts, and will award them $1 in store credit for each hour of riding recorded on Strava, up to $40 a month maximum. The credit expires on the last day of the following month.

"Whether you’re slaying singletrack, cranking on pavement, or cruising the bike path with the family, just link your accounts and watch the credits pile up," the retailer promised in a promotion this week. The promotion is titled, "You Ride. We Pay."

According to the retailer, this is a first of its kind promotion for Strava.

"Strava at its core is about motivating athletes. Our partnership with Competitive Cyclist leverages our platform and rewards activity with the types of perks to keep athletes more active,” said David Lorsch, Strava's VP of strategy and business development. “This is one more way we're extending the power of Strava's community to motivate athletes and help them improve." 

More information at competitivecyclist.com/strava.

 

 


Fyxation now shipping kit to convert fixies to six-speed

0
0

MILWAUKEE (BRAIN) — Fyxation is now shipping its Six Fyx kit, which converts fixed gear bikes with 120mm rear spacing to a six-speed derailleur drivetrain. The company first showed a version of the kit at trade shows two years ago.

The Six Fyx consists of a proprietary bolt-on 120mm rear hub with a 12-26 cassette, a removable derailleur hanger designed for horizontal dropouts, rear derailleur, indexed bar-end shifter, cables, housing and a 46-tooth chainring (130 BCD). The kit requires a 9-speed chain that is not included.

The kit is available with the above parts for $250 retail for customers who want to have a wheel built around the kit's hub. It's also available with a complete rear wheel built with the Six Fyx hub and a black 40mm Fyzation wheel for $300.

More information: fyxation.com/products/six-fyx-conversion-kit.

New Oakley Jawbreaker inspired by Mark Cavendish

0
0

FOOTHILL RANCH, Calif. (BRAIN) — Oakley's new Jawbreaker sunglasses, available at retail April 15, features a design inspired by pro cyclist Mark Cavendish.

Oakley said the product's development involved more than 100 design iterations and 9,600 hours of lab and field testing. The sunglass has 27 components and was two years in the making.

Oakley used an eye-tracking system to study potential improvements to a rider's field of vision. This showed the upper periphery of the lens is crucial to give the visual field cyclists need for performance and safety. Oakley maximized that lens zone for Jawbreaker to give the wearer a wide field of view.

The name Jawbreaker originates from the gimbal mechanism, pivoting to separate the bottom frame or lower "jaw" from the upper frame while switching lenses. The Jawbreaker's temples adjust to three different lengths for helmet compatibility.

They have Oakley's Switchlock technology to allow fast lens changes and are available with Prizm Road lenses. Oakley said the Prizm Road lens fine-tune visions, emphasizing colors where the eye is most sensitive so riders can spot subtle changes in the texture of road surfaces.

The lenses have ventilation ports to enhance air flow and reduce fogging.

Jawbreakers start at $200 retail, or $260 with polarized lens.

More information: oakley.com.

Action Bicycle USA hires Chris Ballard to rep NY metro area

0
0

CARLSTADT, N.J. (BRAIN) — Action Bicycle USA has hired Chris Ballard as an outside sales rep for the New York metro area territory (the five boroughs and Westchester). He will be representing Action Bicycle USA exclusively.

Ballard has several years of experience in the industry, including employment at the University of Maryland Campus Bike Shop while working on his English degree and working as store manager of one of NYC's largest bicycle retail chains.

He is also an avid road and cyclocross racer with a broad knowledge of higher-end products.

"I am very excited to be working with Action and can't wait to serve NYC's great bicycle retailers," Ballard said.  

Tickets available for Triathlon Hall of Fame induction ceremony

0
0

COLORADO SPRINGS, Colo. (BRAIN) — Limited tickets are still available for the USA Triathlon Hall of Fame Induction Ceremony, to be held Saturday, April 18, at the Harvard Club in downtown Boston.

The Hall of Fame's Class of 2014 includes U.S. Olympic bronze medalist Susan Williams, Ironman World Champion Tim DeBoom, industry innovator Dan Empfield, age-group luminaries Bill Bell and Karen McKeachie, and paratriathlete pioneer Carlos Moleda.

This year's class brings the total number of Hall inductees to 33.

John Fish, the chairman of Boston 2024 and chairman and CEO of Suffolk Construction Co., will provide the keynote address. Former U.S. Sen. Scott Brown and Boston Marathon race director Dave McGillivray will also attend.

Individual tickets are $95 at Active.com; groups interested in purchasing a table may contact Ellis Davis at ellis.davis@usatriathlon.org. The ceremony also includes a silent auction benefiting the USA Triathlon Foundation, featuring Rudy Project gift bags, a training session with a USA Triathlon certified coach, and VIP event experiences with the Boston Marathon and ITU World Triathlon Grand Final Chicago.

More information on the Hall of Fame at usatriathlon.org/hof. Tickets available at: active.com.

BRAIN's Retail Remodel Project underway in the Twin Cities

0
0

ST. PAUL, Minn. (BRAIN) – Construction begins this week at Now Bikes and Fitness in St. Paul, marking the official start of Bicycle Retailer and Industry News' Retail Remodel Project. A fixture in the Twin Cities' bike retail scene for nearly four decades, Now Bikes was selected from a pool of more than 80 shops vying to be part of the inaugural project.

To complete the project, BRAIN partnered with retail design firm, 3 Dots Design, and Mercedes Ross of Merchandising Werx, both based in Boulder, Colo. During the initial phases of the project, the design team worked with Now Bikes owner Bob Sumada to identify challenges and provide solutions to improve aesthetics, traffic flow and product placement in the store.

Article continues below video. 

Bicycle Retailer editors will cover the store transformation from start to finish, leveraging web, social media and print media channels. Coverage will also include merchandising tips and retail best practices from Retail Remodel Project sponsors Camelbak, Club Ride, Finish Line, Giro, Guru, Rudy Rack, QBP and Wahoo Fitness. Rudy Rack will also provide bike racks and tire trees to help organize bikes on the floor.

Construction and installation wraps up the last week in April, and the shop's makeover will be revealed in the May 15 issue of Bicycle Retailer.

Video: BRAIN Retail Remodel Project

Racer Erica Greif killed in auto accident en route to Redlands Bicycle Classic

0
0

RENO, Nev. (BRAIN) — Erica Greif, a member of the ZOCA-Halo Sports Hedrick Women's Racing Team, died Tuesday night in an auto accident on the way to this week's Redlands Bicycle Classic in Southern California. She was 23.

"We have just learned that ZOCA p/b Halo Sports Hedrick Women's Racing Team rider Erica Greif passed away last night in a tragic car accident on her way to join her teammates at the Redlands Bicycle Classic," sponsor ZOCA Gear posted on its Facebook page Wednesday. "We are so sorry to hear of this and our deepest condolences go out to your family, friends and all who knew you. You will be deeply missed. Rest in peace, Erica."

According to her biography page on the Team Hedrick website, Greif had been racing for three years and was set to graduate this spring from the University of Nevada at Reno with a degree in nutrition and dietetics.

"Raised since middle school in Reno, I often used biking as a form of transportation, riding a Huffy until one of my high school friends told me I was embarrassing to ride with," she wrote in her online bio. "After a few years of learning how to do a track stand and painting bikes with spray cans, I landed a job at a bike shop, discovered Lycra, and was encouraged to race locally. In college, I finally ventured 'over the hill' to race in California, and two years ago was formally introduced to the word 'intervals.' Since then I've logged a lot of miles, race days, searched endlessly for one more watt and hope to pursue racing at the highest level."

VeloNews.com reported Wednesday that Greif was a winner of USA Cycling's Edmund R. Burke Grant, which is awarded to promising junior and U-23 racers.


Campagnolo drops wholesale prices thanks to weak euro

0
0

CARLSBAD, Calif. (BRAIN) — As a strong U.S. dollar continues its tight grip on a weak euro, Campagnolo North America is doing what few companies choose to do. Since February, the high-end Italian component maker has dropped its wholesale prices to U.S. distributors 18 percent. The latest cut — 10 percent — took effect April 1, said Tom Kattus, Campagnolo NA's general manager.

With Campy's manufacturing centered at its headquarters in Vincenza, Italy, and with two factories in Romania, the company is better positioned to increase its sales in the U.S. market and among OE manufacturers. "It just gives us more buying power without costing us anything," Kattus said. "It's completely based — 100 percent — on the foreign exchange rate improvement," he said.

While distributors are generally pleased with the price cut, some are still selling inventory bought when the euro was at $1.25 or higher. "If distributors had bought at the $1.23 or higher range, they're getting a bit of margin gain, but overall the weighted gross margin is pretty decent," Kattus added.

About 85 percent of Campy's business in North America is in aftermarket sales through a roster of key distributors including Euro-Asia Imports, Oschner, QBP, BTI, J&B, Hawley, SBA and Gita in the U.S and Great Western Bicycle and Lambert in Canada.

Nonetheless, Campy — long revered by cycling aficionados and industry veterans — has been a tough sell to consumers. Campy equipment is pricey compared with products from Shimano and SRAM, and it's a price differential that Kattus struggles with. But with the shift in exchange rates he's taking advantage of a rare opportunity to increase sales.

"It's interesting. We are driving to get more OE spec and Raleigh and Masi have come aboard for 2016. We're also getting pretty good spec in Europe. Our challenge in the past has been logistics in Taiwan," Kattus said. The company now has a bonded warehouse in Taichung to improve delivery to manufacturers and to teach factory employees the best methods for installing Campy drivetrains and parts.

"So the logistics is better, but the price differential between OE and retail pricing for Shimano and SRAM — both have aggressive pricing levels — it's still difficult. But we continue to push," Kattus said.

"We have no aspirations to be a Shimano or a SRAM. We want to keep the image, the mystique of Campagnolo, but at the same time grow the business," he said.

That's a difficult proposition with only five employees in North America — two of whom are in Campagnolo vans traveling on the East and West Coasts meeting with dealers.

Part of Campy's outreach is focused on getting IBDs and staff on Campy equipment. "We have an employee purchase program that's going really well. We're starting to get a lot of product into their hands, as well as the industry, at 15 percent below wholesale. It's a pretty sweet little deal," Kattus said.

"Retailers and their staff need to have a comfort level with Campy. Customers who go to stores for their expertise may talk to someone on the sales floor and ask what do they ride. Having them on Campy gives them a comfort level to talk about our products, and that could give OEMs more confidence to put it on their bikes," Kattus said.

"It is a sea of sameness out there. Some customers may want a Toyota — it's a good product. But others may want a Porsche or a Ferrari. Everyone is making carbon bikes in Taiwan, yet product managers need to figure out a way to differentiate their product and give consumers a reason to buy it.

"But what they do is try to get the highest spec possible at the lowest price. So instead of increasing the average sales price, they're decreasing the average sales price, and that's a big chunk of dealers' revenue," he said.

Speedplay now shipping its Syzr offroad pedal

0
0

SAN DIEGO (BRAIN) — Several years in development, Speedplay, Inc. is now shipping its new Syzr pedals to retailers.

“I made a wish list of performance features I wanted in this new pedal system. I quickly realized that to include them all was going to take considerable effort,” said Speedplay’s pedal designer, Richard Bryne. “I was intent on delivering each of the features, so I kept working until the design included every one. In the end, it took a combination of seven proprietary technologies distilled into one product to achieve this goal.”

Among the features is Direct Power Transfer, which Speedplay said transfers rider power through the cleats and not through the shoe's rubber sole. The Syzr also improves the precision of the pedal/cleat connection using Active Cleat Stabilization to eliminate the slop and lateral instability common to off-road pedals.

The Syzr also uses ceramic roller cams in the cleats, which the company said ensure consistent release in the muddiest of conditions. The Syzr also features open architecture to prevent mud from compacting between surfaces where it can hinder entry and release. Additionally, the cleat design provides a user-customizable, 10-degree range of non-recentering float.

Speedplay said the Syzr is suitable for road riders who want the convenience of a recessed-cleat, without the reduced stability of other designs. 

Most Syzr components are manufactured in the USA, and all the pedals are hand-built at Speedplay headquarters in San Diego.

Syzr with a stainless steel spindle retails for $229. With a titanium spindle it's $420.

More information at Speedplay.com

Interbike working with local bike app developer My City Bikes

0
0
The Aspen, Colorado, app's homepage.
My City Bikes offers mobile apps tailored for entry-level riders in 130 U.S. communities.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is working with My City Bikes, the maker of free mobile apps that provide resources for beginner cyclists in specific communities, including 130 so far in the U.S.

"My City Bikes' national campaign aligns perfectly with The Manifesto for Change — doing what we can to help grow the industry (retail and supply) and to ultimately help get more people on bikes," said Pat Hus, the vice president of Interbike.

My City Bikes will have "a significant presence" at this fall's Interbike show, including being the presenting sponsor of the show's consumer day, to be held Friday, Sept. 18.

The organization behind the My City Bikes apps is described as a "corporate social responsibility model public health initiative."

The apps are available for Apple and Android mobile operating systems. Each community's app includes local ride information, links to advocacy groups and other resources, information on bike maintenance and more. Local bike shops can have a presence in their region's app by sponsoring it. (Related: A directory of the apps available so far).

For example, Cycle Loft in Burlington, Mass. is one of the shops listed in the Boston app. Cycle Loft owner Jeff Palter said he paid the app's developers $1,500 for a "lifetime" sponsorship of his region's app.

The 'Bike Line' link brings up Cycle Loft's phone number.

"We got on board early with My City Bikes and have seen a steady increase in new riders coming through our doors via the app," Palter said. "If the app doesn't exist in your community yet, you just have to reach out to them and start the process. It's really that simple."

Palter said his shop provided the app's developers with information about area riding resources, including trails, clubs, and advocacy groups, as well as information about recommended necessities for local cyclists, such as pumps and inner tubes. Besides a listing under the "Local Experts" tab in the app, a "Bike Line" link brings up Cycle Loft's phone number for a one-touch dial. 

Palter said the app fits his shop's goal of developing new bike riders. "I like that it is geared toward not just the Lycra bike riders, but the new riders and the people who just want to ride bikes without being too serious about it."

In a press release announcing Interbike's partnership with My City Bikes, Chris Prager, the board chair of My City Bikes, said, "Our mission is to create beginner biking resources that empower individuals to improve their health by simply pedaling a bike ... We believe this partnership will help accelerate our mission by showcasing the power of our basic but essential mobile resources to the entire audience at the largest gathering of the bike industry in North America."





BH releases midyear Ultralight road models

0
0
The BH Ultralight Dura-Ace.
The 2015.5 Ultralight with Dura-Ace build retails for $4,799.

FOOTHILL RANCH, Calif. (BRAIN) — Building on its 695-gram Ultralight EVO high-end road frameset (MSRP: $3,999), Spain's BH Bikes has added two midseason complete bikes to the Ultralight line.

The 2015.5 Ultralight climbing frame drops the EVO name, weighs 840 grams, and is available in Shimano Ultegra and Dura-Ace builds.

"Our new (non-EVO) Ultralight offers similar category-topping performance and weight, but at a more modest price," said Gene DiMenna, BH's national sales and brand manager in the U.S. "We borrowed liberally from design, engineering and manufacturing advancements gained during the EVO project, but back in Vitoria (BH's headquarters in Spain's Basque region) and here in the U.S., there's an immense amount of pride in delivering near-EVO level performance in a more affordable package."

The new Ultralight uses a different carbon layup schedule than the EVO but shares the same molds and geometry as its lighter-weight sibling. It also shares such EVO features as patented Hollow Core Injection Molded (HCIM) construction, internal cable routing, BB 386 and a tapered headtube.

MSRP: $3,499 (Ultegra), $4,799 (Dura-Ace).

For more information about the Ultralight, Ultralight EVO or other BH models: bhbikes-us.com.

Bikerumor promotes Overholt to managing editor

0
0

GREENSBORO, N.C. (BRAIN) — Bikerumor has promoted Zach Overholt from tech editor to managing editor, putting him in charge of all freelance and full-time contributors to the cycling tech blog.

Overholt began contributing to Bikerumor in 2010 as a freelance writer. In January 2013, he started in a full-time position as tech editor.

"Since starting with Bikerumor five years ago, it has been exciting to be a part of the site's rapid growth," Overholt says. "I got involved while managing a bike shop after making it a part of my daily ritual to stay on top of what was new, and it is extremely rewarding talking to other bike people across the world who have a similar story. Our growth has come with a few valuable lessons that we, as an organization, have had to learn the hard way. But we have always used any mistakes as opportunities to improve."

Bikerumor founder Tyler Benedict said: "As we've grown from a scrappy little website into the world's largest cycling tech blog, we've really had to tighten up our process. It didn't always happen fast enough, but the careful oversight Zach provides is a key part of ensuring our editorial lives up to the highest standards."

"Part of what makes Bikerumor unique is the sheer volume of content and close attention we pay to companies both large and small," Overholt said. "With that, we're continually adding new writers to the team. Stepping into the role of managing editor, I look forward to working with some great people and cultivating fresh voices. While the site will continue to provide the same excellent coverage, it will do so with increased editorial control on our end."

The role change will free Benedict up to focus more time on feature stories, developing Bikerumor's European coverage and managing growth.

Turner selling consumer direct in non-dealer territories

0
0

MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday.

"A recent survey of consumer habits over the holiday shopping period revealed that consumers are more likely than ever to do their own research and make their purchases manufacturer direct," Turner Bicycles stated in a release.

"As consumers' habits evolve, we are adapting our business model to accommodate those shifting behaviors. With a product as complex as a mountain bike, some riders will still benefit from the support of their local Turner authorized dealer. For the many riders not served by a local Turner dealer, they can go directly to the source and buy from the maker."

The move was necessary, founder David Turner told BRAIN on Thursday, because too many dealers have cherry-picked the line or haven't committed deeply enough to the brand.

"We've basically done this because we have to. If we could sell a much larger number to dealers that would be fine — like the old days," he said.

Turner noted that the company has been selling direct to consumers in unprotected territories the past several months. "We've been doing this and getting a feel for it. We've hired someone new to help handle it. Where we do have dealers, we have a one-hour or 50-mile radius" where territories are protected, he said.

"We still sell to dealers in authorized territories. Some of our dealers are going on 15-plus years, and we want to stand by the shops that have continued to support us," Turner added.

Cippollini offers $54,000 jewel-laden bike

0
0

SURFSIDE, Fla. (BRAIN) — MCipollini showed a special new RB1000 Luxury Edition bike at the recent Like Bike expo in Monte Carlo.

"MCipollini wanted to create something new and without precedents, going beyond the limits," the company said.

The Luxury Edition frame includes 40 grams of 18-carat gold, 122 grams of platinum (12 grams in head tube and 110 grams in downtube) and 17 carets of diamonds.

"This lavish bike is a great mix of high quality jewelry and innovative technology, a true expression of what "Made in Italy" really means. The result is an elegant and polished piece of art. A bike that is meant to last forever," the company said.

The company is offering the model for $54,000.

 


BikeSmart to distribute Rubbers inner tubes in US

0
0
Rubbers tubes are packaged with a free patch.

VANCOUVER, British Columbia (BRAIN) — Novato, Calif.-based distributor BikeSmart Inc. has signed a U.S. distribution agreement with Rubbers, a line of bicycle inner tubes based out of Vancouver, BC.

BikeSmart, Inc. started as the house accessories brand for the California retail chain, Mike's Bikes. It was spun off as an independent distributor of its own parts and other brands.

"We are very excited to partner with Rubbers," said BikeSmart sales director Demi Basiliades. "The product line is unique in our marketplace and puts a fun twist on a commodity item that every shop sells," he said.

Rubbers co-founder Mark Lavigne said,"We've found the perfect partner with BikeSmart. They understand that while we have a cheeky name, we are trying to do something different with inner tubes with our minimalist packaging, free patch and point of sale concept.

U.S. dealers interested in carrying Rubbers should contact Basiliades at demi@bikesmart.com or at 1 (888) 415-BIKE.

Champion System offering customizable baggy mountain bike shorts and jersey

0
0

NEW YORK (BRAIN) — Champion System, best known for its custom road cycling kits, is now offering a new customizable Trail Baggie short and upgraded Trail Jerseys. 

Together the Wicknasty Trail Baggie and Trail Jersey make up Champion System's Dirt Kit. The pieces are available individually or as a combo.

The Wicknasty Trail Baggie is a technical baggie designed for enduro racing or long days on the trail. It's customizable with unlimited colors. It has an expandable rear vent panel, and adjustable waistband, removable liner with pad, and a durable technical fabric that is lightweight and quiet when pedaling. It also has a zipper-closed key/card pocket and reflective piping on side pockets. 

The Trail Jersey is also customizable with unlimited colors. It's available in short-sleeve, three-quarter sleeve and long-sleeve, made with CS AirLite fabric. 

It has strategically placed mesh side and shoulder panels for greater breathability, flatlock seams for increased comfort and offer 100 percent UV-50 protection.

Champion System's custom ordering program has zero minimums and flexible pricing. In the CS-10 program, a customer can mix and match any 10 main items with the same design, such as four Wicknasty baggies, three Trail Jerseys, one DH top, one cycling jersey and one bib short.

CS-10 pricing for the Dirt Kit is $88 for the shorts; the short-sleeve jersey is $48 short sleeve, the three-quarter sleeve is $58, and the long-sleeve is $64.

More information: champ-sys.com/cycling.

Boom Nutrition adds three new sales agencies

0
0

CLEVELAND, Ohio (BRAIN) — Boom Nutrition, the maker of Carb Boom! Energy Gels, has announced the hiring of three new sales agencies. 

"It is an exciting time at Boom! and we are really pleased with the enthusiastic reaction we are getting from our retailers and the sell-through at retail has been remarkable," said Tony Lammers, the CEO of Boom Nutrition. "We are thrilled that these outstanding sales agencies are on board to help provide our dealers with superior sales and customer service support."

The three new agencies are Tsunami Sales Group (Southern California, Southern Nevada, Arizona and Hawaii), Kevin Gamper and Associates (Ohio, Indiana, Illinois, Michigan, Kentucky and Western Pennsylvania) and the Tri Marketing Group (Texas, Oklahoma, Alabama and Louisianna). 

 

More information at boomnutrition.com.

Giant USA promotes several employees to new roles this month

0
0

NEWBURY PARK, Calif. (BRAIN) — Giant USA has promoted several of its employees to new roles, starting with John "JT" Thompson, who has been promoted to executive director.

Thompson will still be in charge of Giant's sales and retail services, and now adds Credit, Product, and Marketing.

"JT has brought so much knowledge and energy to Giant in his three years with us, and has so much more to bring," Elysa Walk, Giant USA's general manager, said in a letter to Giant and Liv retailers. "By pulling these departments under his leadership, he will be able to foster a total focus on market success, with a specific emphasis on succeeding at retail. With our aggressive growth plans in motion for the coming years, JT will lead us to fire on all cylinders to grow our brand share to the best it can be."

Other personnel changes at Giant are Jim Furey's move into a new role at the company called "Business Intelligence Manager." Furey is now directly responsible for managing the gathering of intelligence to aid sales and POS to maximize opportunity, profit, growth, forecast accuracy, reduce overstock, and steer the company's decision-making processes, Walk said.

"Jim will work with both bike and gear products, with an initial emphasis on gear, delivering the best possible intelligence to manage the business to grow profitably," she said.

Allen Needle is continuing his sales operations management duties, and is now also the company's inside sales manager.

Danny Fitzgerald is taking on a new position on Giant's credit team as credit solutions manager.

Elena Smith is now Giant's new credit manager.

Brad Parkins has been promoted to senior POS manager.

Nicole Miller: Nicole is taking on the daily job functions of the customer service rep and will continue her role in reception as one of the first voices you hear when you call Giant.

"Personally, I am very proud of each of these individuals and thrilled to not only see them each reach a new level, but excited that as a total group, we are all rising above," Walk said.

Pro riders Brian Lopes and Mike Montgomery sign with Slytech protective brand

0
0

NASHUA, N.H. (BRAIN) — Mountain bike legend Brian Lopes has signed with Slytech Protection, while dirt rider Mike Montgomery has signed with Slytech and with its sister brand, Shred Optics. Shred and Slytech are each owned and distributed by New Hampshire-based Anomaly Action Sport.

Lopes joins fellow bike athletes Kelly McGarry, Ryan Nyquist, Luca Cometti and Montgomery in riding with Slytech protective gear.

"We are an athlete-born company; it has always been in our DNA and always will be," said co-founder and lead product engineer Carlo Salmini. "Obviously, signing a legend like Lopes is huge for us, but most importantly it enables us to further push product progression toward absolute necessity, functionality and comfort. Having his experience and knowledge behind our Slytech Protection will bring amazing new insight to an already leading product line."

Lopes said, "Joining Slytech was a pretty easy choice. Watching Kelly McGarry take the hardest crash ever at Rampage last year and walk away was proof to me their protection can save my old ass. And after one three-hour pedal with no discomfort in my first test ride with the kneepads I was sold." 

Mike Montgomery is sponsored by both Shred Optics helmets and Slytech Protection.

Federico Merle, the brands' marketing and finance chief, said, "Mike is really the perfect representation for what we’re all about. He loves every second he can spend on a bike, and is constantly looking for progression and adds a touch of his own style to every feature."

Montgomery said, “I’m super psyched to join the Shred and Slytech family. They have a great crew, and it will continue to grow. The Shred helmets are on point, and I’m psyched to work on developing new gear. The Slytech Protection pads are amazing. I can wear my skinny jeans and put them under and you can’t even tell. I know they’re going stand up to the hits they will take, and I’ll be safe. Look at Kelly, he’s still walking! I can’t wait to put them to the test.”

More information at shredoptics.com.

Viewing all 9788 articles
Browse latest View live




Latest Images