RICHMOND, Vt. (BRAIN) — Professional cyclist Ted King has teamed up with Slopeside Syrup to launch UnTapped, pure organic Vermont maple syrup in portable energy packs, on crowdfunding website Indiegogo. 

“UnTapped’s maple syrup naturally delivers the energy kick and athletic nutrients sought by runners, cyclists, skiers, and anyone else playing in the outdoors,” according to the Indiegogo campaign. 

UnTapped is produced by boiling maple sap directly from a maple tree. It’s unprocessed, rich in manganese, iron, calcium and zinc. It also has essential vitamins, is high in critical amino acids and antioxidants required for proper recovery, according to the website. UnTapped also claims to have a lower glycemic index than other sugars or gels, allowing it to break down more slowly. 

“I have taken my Middlebury degree in economics, segued that into a professional cycling career for the past decade, and somewhere in the interim started a business. Perhaps you’re aware that I have a fondness for maple syrup,” King announced on his website. 

The New Englander is a support rider on the Cannondale Pro Team and has used the naturally low-glycemic index fuel from his home region to support bike racing. Ski racing’s Cochran family launched Slopeside Syrup four years ago, tapping maple trees in the woods around the slopes of Cochran’s Ski Area in Vermont.  

A week into the crowdfunding campaign, King and co-founders had raised about 41 percent of their $35,000 goal. 

For more: indiegogo.com/projects/untapped-pure-maple-energy.

LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering race and event promoters a free selection of rear derailleur hangers to help participants get back in the race.

The offer extends to qualified promoters, race mechanics and retailers. The kits include an assortment of derailleur hangers to fit a wide range of bike brands and models.

"The kit will support a large number of riders participating in every type of competitive or recreational cycling event. Well almost ... Not so much for track or BMX, but you get the idea!" the company said.

For more information, email the company with a description of the event, the date, and the names of other sponsors.

Email info@wheelsmfg.com.

SAN DIEGO (BRAIN) — NiteRider 2015 bicycle light line includes Enduro batteries that provide longer run times, some increases in light power and a new tail light with lazers to show a rider's own riding "lane."

NiteRider has added its new Enduro battery to its Performance line of lights, including the Pro 2200 Enduro and Pro 770 Enduro lights. The new battery boosts run times up to 60 percent on those lights. The top-of-line Pro 3600 light system is available in both D.I.Y. and Enduro battery versions. 

Four out of the five models in NiteRider's Lumina Series have been boosted by an additional 50 lumens; these are the Lumina 750, Lumina 550, Lumina 400 and Lumina Micro 250 models. Several of these models get a price decrease for the new model year, as well. The Lumina 400 is now $80, which is $10 cheaper than its predecessor, the Lumina 350. The Lumina Micro 250 now retails for $59.99 and the Lumina Flare for $159.99, each $10 less than their earlier iterations. 

The Mako Series has improved cosmetics and includes the new Mako Mini model. The $25.00  light pumps out 50 lumens, runs on a single AA battery and has a run time between 12 and 60 hours.

The new Sentinel 2W USB tail light has a 30-lumens red light, and also has two laser lights that project visible lanes onto the road.

More information: niterider.com.

VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike Action magazine, he announced on his Facebook page Friday.

McIlvain said he disagreed with the magazine's publisher over the inclusion of what McIlvain called "motorized mountain bikes" in MBA, referring to electric bikes. Hi-Torque publishes a separate title devoted to e-bikes, called Electric Bike Action.

"The publisher is expanding the magazine's coverage to motorized mountain bikes and I just can't go along with his logic. Mountain biking is a human-powered activity. No hard feelings. It has been a great ride. I'm going out on good terms," McIlvain wrote on his Facebook page.

McIlvain was recently nominated for inclusion in the Mountain Bike Hall of Fame. He could not immediately be reached Friday for comment.

MacIlvain worked for Hi-Torque for 20 years and contributed to MBA all that time. He became editor starting with the March 2001 issue. He will remain with the company through July; the October issue of MBA will be the last one he will edit.

MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her homestate, quickly hit back when her opponent began running a TV ad attacking Trek for its overseas manufacturing. Mary Burke’s brother, Trek president John Burke, also told a local paper that the ad should be taken down.

This week incumbent Republican Scott Walker’s campaign began running a 30-second TV ad in which a woman tells her children about jobs being shipped to China and that some Chinese workers are paid only $2 an hour. The ad does not mention Trek by name.

Mary Burke responded with a video response and an email to supporters Friday.

“Yesterday, Scott Walker launched an outrageous ad full of misleading claims about Trek Bicycle,” the email reads. “Let's set the record straight … Fact: Almost 1,000 people in Wisconsin work at Trek, a successful company that I helped build. Fact: Trek makes more bikes in the US than anyone else. Fact: Walker's WEDC approved millions in tax breaks for companies that relocated jobs overseas. Fact: Wisconsin is dead last in the Midwest in job growth.

“We need more Wisconsin success stories like Trek. Instead, Walker is choosing to attack a great Wisconsin business - a business that his flagship jobs agency has had as its poster child up until very recently. It is truly the height of hypocrisy.”

A spokeswoman for Walker’s campaign defended the ad.

"There is no disputing the fact that Mary Burke made millions of dollars off shipping Wisconsin jobs overseas," Walker campaign spokeswoman Alleigh Marré told the (Milwaukee)Journal Sentinel. “The ad's claims were true. We stand by the ad and it will remain on the air.”

John Burke told the Journal Sentinel that Walker should pull the ad.

“As a point of principle, the ad's wrong," John Burke said. “Mary had nothing to do with sourcing decisions at Trek. Those decisions were made by my father and myself.”

Burke also told the paper he didn't know how much workers in factories that make Trek bikes are paid, but that Trek made sure they were treated fairly. 

"I do know that we treat people very well," Burke said. "We have strict guidelines. We have people in those plants. We are very diligent."

In a later story, BRAIN editor Lynette Carpiet and BPSA executive director Ray Keener told the Journal Sentinel that Trek was to be commended for making as many bikes in the U.S. as it does. Keener and Carpiet each told the paper that nearly all bikes are made in China or Taiwan and that Trek could not be competitive manufacturing wholly in the U.S.

Recent polls show a tight race, with Walker leading Burke among likely voters by a few percentage points, but polls also show the race is tightening.

SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C.

"Maxima is stoked to be partnered with Summer Gravity Camps– the original freeride mountain bike camp. Pioneered by one of freeride MTB's founding fathers, SGC extends a cool opportunity to progress and learn from a crew of the world's best riders at the epicenter of fun," said Sean "Griz" McClendon, Maxima Bike's brand manager.

The sponsorship agreement will include coaching campers about keeping their bikes clean, lubricated, plush and glossy, Maxima said.

"Proper bike care increases shredability," a press release read.

Youth camps began July 5 and adult camps begin July 26. The camps qualify Canadian citizens for the Child Fitness Tax Credit.

ST. PAUL, Minn. (BRAIN) — Park Tool's new DW-2 is a wrench to adjust the clutch on Shimano Shadow Plus rear derailleurs, including recent XT, SLX, Deore, Saint and Zee models.

The DW-2 has 5.5 mm and 3 mmm openings to make the adjustment for riders who want to reduce the clutch tension for easier downshifting, or who want to tighten it.

More information: ParkTool.com.

KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,00.

Sales for the first half of the year grew from $1.2 million last year to nearly $1.6 million this year.

The privately held company voluntarily releases its financial highlights each quarter. In its announcement Monday. the company noted that it has recent contracted with Verde for public relations and social media marketing. The company also has recently launched an updated and mobile-friendly website; a dedicated dealer resources area is planned to go live next month. 

Club Ride also has added to new sales reps: Martin Gomez will oversee the Orange County-San Diego area and Jesse Stevens will manage West Virginia and Virginia.

The company introduced its 2015 Spring-Summer collection to retailers in June. Its Open Road collection now includes women's pieces and more men's styles. A new, upper-end men's short also is being offered in the Sun Valley collection.

Club Ride's CEO, Scott Montgomery, said, "We are proud of another strong quarter in terms of sales and to see increasing demand outside our borders. Our goal is to be the leading casual-performance cycling apparel brand in North America, and eventually around the world. We entered Q2 with a small backlog and still achieved our sales targets with fill-in orders and new dealers."

MIDDLETON, Wis. (BRAIN) — Endurance House, a chain of franchised retail stores that serve triathletes, runners and other endurance athletes, is now constructing two new stores in Orlando, Florida. Endurance House has five locations that are open and five more in the works, including the two in Orlando.

The first Orlando store is tentatively scheduled for opening next January.

"We're very excited to continue our expansion into the Southeast," said Endurance House co-founder Jamie Osborn. "With the recent opening of our Alpharetta, Georgia, store in May 2014, we've seen a tremendous demand for Endurance House's unique brand of community-building, service and expertise from the large population of triathletes, runners and endurance enthusiasts in this part of the country.

"With an Endurance House store in Sarasota (Florida) in development by franchise partners who have plans for two more locations, as well as additional locations to be developed in the Atlanta market, Endurance House will be an essential part of every Southern endurance athlete's training plan!"

Endurance House was founded in Madison, Wisconsin, by Jamie and Tara Osborn, a husband and wife team, both accomplished triathletes. The company is seeking more franchise owners, with hopes to double the size of the chain in 2015. 

The various locations carry bikes from ASI's Fuji and Kestrel, BMC, Cervélo, Quintana Roo and Orbea, as well as bike apparel, parts & accessories. The locations also offer bike fitting services.

More information: endurancehouse.com.

COMO, Italy (BRAIN) — Michelin and Northwave have worked together to create a new sole for Northwave mountain bike shoes, borrowing technology from Michelin's radial tires.

Northwave will introduce three new shoes using the soles at the Eurobike show in Germany next month. The Italian brand did not reveal details of the products on Wednesday, but did say Northwave will have a worldwide exclusive on the technology. It did not say how long the exclusive agreement will last. 

"The agreement we signed with Michelin Soles is a great stride for our company," said Northwave founder and president Gianni Piva. "Tire treads' technology by Michelin means a terrific strategic added-value to further improve the performance of our off-road footwear."

In the past Michelin has worked with other shoe brands to develop soles for tennis, handball and gardening. Last year, Michelin made an agreement with China's Jihua — a state-owned textile and clothing company — to form JV International, a company formed to develop technical soles for use on safety, outdoor and leisure footwear. JV International has its headquarters in Como, Italy, and a design center research group in Verona. The Northwave shoes are a product of the JV International agreement. 

TAMPA, Fla. (BRAIN) — American Classic's road tubeless wheels have been added to Schwalbe's list of rims approved for use with its tubeless road tires.

American Classic's founder and engineer Bill Shook said it was prestigious to make the list because Schwalbe tests to a more rigorous standard than the DIN norm, and because AC wheels use an unusual profile to achieve compatibility with tubeless tires.

"(Schwalbe)'s a German company and they believe in quantifying compatibility," Shook said. "Schwalbe recognized the functionality of the American Classic bead barb technology. It runs along the edge of the bead shelf, and when installed, the tire firmly pops into position over the bead barb. The tire bead centers and tightly grips the circumference of the rim creating a sealed environment to hold the liquid sealant without burping. The Schwalbe tubeless ready tires install easily with soap and seal readily on our AC tubeless wheels."

Schwalbe's current list of approved tires is below:

Alex (Rims)
AT510
AT490

American Classic
Argent Road Tubeless
Hurricane Tubeless
Victory 30 Tubeless
Road Tubeless

Bontrager
Race X-Lite TLR
Race Lite TLR
Race TLR

Campagnolo
Shamal 2-Way-Fit
Eurus 2-Way-Fit
Zonda 2-Way-Fit

Corima
Aero+ Tubeless
Winium+ Tubeless

DT Swiss
RR-1450 Tricon
R 1700 Tricon

Easton
EA 90 SLX
EA 90 SL
EA 90 XD Clincher
EC 90 Aero 55

Fulcrum
Racing Zero 2-Way-Fit
Racing 1 2-Way-Fit
Racing 3 2-Way-Fit

HED
Ardennes Plus TL Series

Julius Wheels
AC 22
AC 28
CC 38
CC 50

Reynolds
Stratus Pro

Ritchey
WCS Zeta II

Shimano
WH-9000-C24-TL
WH-6800-TL
WH-RS61-TL

BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.

The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.

Johnson will focus his work in Verde's marketing services division. He comes from Scott Sports, where he spent six years working in several different marketing and brand management roles. 

Coombs and Primavera will work supporting clients in the public relations, digital and content divisions.

Coombs comes to Verde from the National Wildlife Federation, where she was the online campaign coordinator for the Rocky Mountain region. 

Primavera is a recent public relations graduate of The University of Texas and has held three different PR internships over the last two years during and after college, including one at Weber-Shandwick, one of the biggest global public-relations firms. 

Neubert will focus her work in human resources, business operations support and staff development. She brings 14 years of experience to her role in human resources and sales.

"As anyone who's worked in brand communications knows, it's all about the people you get to work with, and the experience they bring to the table," said Kristin Carpenter-Ogden, Verde's CEO. "We've spent 12-plus years building a top-tier team at Verde, and, as we grow, we're honored that we continue to attract the level of talent, and the level of passion for the spaces we work in, that we see in Lars, Whitney, Chris and Jenn."

BOULDER, Colo. (BRAIN) — Sales of outdoor products picked up steam last month as outdoor footwear, apparel and hardgoods sales increased 6.8 percent to $1.18 billion in the five-week fiscal month of June, according to a report released by the Outdoor Industry Association.

The growth trend for June accelerated the trend in the earlier part of the year, which saw low-single-digit growth, according to the SportScanInfo for OIA VantagePoint report. Fiscal year-to-date sales through June were $4.37 billion, up 2.7 percent compared with the comparable period last year.

“The surge in outdoor product sales runs counter to the broader shift some analysts saw in preliminary estimates of June retail sales released by the U.S. Census Bureau,” said James Hartford, CEO and chief market Analyst at The SportsOneSource Group, which manages the OIA VantagePoint program.  “Historically, the outdoor industry sees less negative impact from the influences that hinder growth in the discount and general merchandise markets such as stagnant wages and higher fuel and food prices.”

For the second time, Outdoor Apparel average selling prices grew the most in the Specialty Internet channel in June, increasing by more than 33 percent.  Outdoor Apparel selling prices were up nearly 10 percent in the Independent Outdoor Specialty channel.

The Internet garnered 15.6 percent of outdoor product sales in June, up from 14.1 percent in May 2013, but down from the 19.4 percent share in the four-month year-to-date period through May. Internet represented 9.1 percent of Outdoor Footwear sales in Fiscal June versus 8.7 percent a year ago, and 24.4 percent of Outdoor Apparel sales compared with 21.4 percent in June 2013.

Final results for the month are published monthly in the OIA VantagePoint trend report, available free for Outdoor Industry Association members.

More information: outdoorindustry.org.

TAIPEI, Taiwan (BRAIN) — BioLogic's new Bike Mount WeatherCase is a bike-mountable, weatherproof smartphone case for commuting, rainy-day rides and workouts. It is available in three sizes to fit popular phones.

"Having your phone on the handlebars is increasingly a must for commuters and recreational riders. Along with helmet, lights, bag and lock, it's become part of many riders' everyday carry," said Eric Mah, BioLogic's brand manager. "The WeatherCase meets that need. It protects your phone from rain, sweat and grime and mounts securely, yet is slim and lightweight enough to easily go in your pocket when you're off the bike."

The case is made from sonically-welded TPU with rain-proof zippers. It provides full access to the touchscreen, front and rear cameras and side volume/power buttons. The flexible top opens easily to slip the phone in and out. Double zippers allow access to headphones and charge port while the phone is in the case and CushionFit padding keeps phones snug and protects from vibration. 

The WeatherCase for iPhone fits the iPhone 5, 5s and 5c. The WeatherCase for Galaxy fits the Galaxy S4/S3, HTC One (M7) and other phones up to 139 x 71 x 10 mm. The largest model, the WeatherCase XL, fits phones up to 151 x 78 x 10 mm, including the HTC One (M8), Samsung Galaxy S5, LG G3 and Sony Xperia Z2.

The WeatherCase uses BioLogici's AnchorPoint mounting system, which includes a four-point clamp made from durable fiber-reinforced nylon. The mount can be orientated vertically or horizontally and is included with the WeatherCase.

The BioLogic Bike Mount WeatherCase for iPhone, WeatherCase for Galaxy and WeatherCase XL each have an MSRP of $34.95. They are available from www.premiumbikegear.com and retailers.

VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.  

Wirth is a 16-year veteran in the cycling industry. He joined MBA four years ago after working for Fox Racing Shox and Titus Cycles, where he served as a key account manager and field technician. He has also run the service departments for several retailers in Boulder, Colorado. 

“I am very excited to take over the reins of this great title,” said Wirth. “MBA has always been the ‘rider’s magazine,’ giving readers the most comprehensive reviews and information on the products they’re looking to buy. We’re riders here, too, and we want our readers to understand what works well on the trail. I am very proud to have been given this opportunity, and I’m looking forward to utilizing my blend of retail, product, technical andriding expertise to continue to deliver the very best content to our readers.” 

McIlvain posted on his Facebook page Friday, July 18, that he was leaving Hi-Torque — where he had worked for 20 years, including 13 as editor of MBA— over the publisher’s decision to include coverage of electric bikes in the mountain bike title. Hi-Torque also publishes a separate e-bike consumer title, Electric Bike Action.

In addition to Wirth’s new role, Hi-Torque also announced Wednesday that Road Bike Action editor and Mountain Bike Hall of Fame inductee Zapata Espinoza has been promoted to oversee all three of the company’s bicycle titles.

TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand. 

Based in northern San Diego County, Axis represents a portfolio of high-profile brands including GoPro, BRG Sports, CamelBak, Cervelo, Focus, Enve and Tifosi. For Intense, the rep group will cover Southern California, Arizona, Southern Nevada and Hawaii.

“The fact that a group like Axis Sports Group wants to work with Intense speaks volumes about how far our company has come in a relatively short period of time,” said Intense CEO Andrew Herrick. “Independent reps of this caliber don’t work with companies unless they make exceptional, differentiated product, back it up with marketing, delivery and service. We are doing all of this right now. We are firing on all cylinders and we have more news to come.”

“We’re thrilled to add Intense to our family of exceptional brands. Intense already has a relationship with GoPro through the GoPro-Intense World Cup team and with Brian Lopes,” said Axis partner Chuck Gerst. 

Intense employee and former World Cup downhill racer Maxine Irving had been managing the Southern California market the past six months and now hands it over to Axis. “While Max was in the territory, the company opened up 10 new retail locations and was able to help at least six more retail locations get back into the groove with Intense,” said sales manager Mike Dettmers. “We can’t wait to have her move into a new territory for us right after Interbike. She will have the Intense Sprinter van and 30-plus demo bikes for dealers, just as she had for Southern California.”

Axis can be reached at axissportsgroup@roadrunner.comor (858) 735-0187.

PORTLAND, Ore. (BRAIN) — ­­One of Portland's long ­established and largest shops will close its doors on July 31. Bike N ­Hike staff is in the process of liquidating inventory and preparing to disperse all leftover bike, parts, accessories and fixtures among its three remaining Portland metro ­area stores.

Owner Kevin Chudy has worked at Bike­ N ­Hike his entire adult life, starting in high school when he worked at the regional chain's original location, which opened 42 years ago in Albany, Oregon. He eventually partnered with Bike N Hike founder Al French, and currently owns the four of the six Bike N Hike locations in western Oregon. In 2008, Chudy remodeled and expanded his Portland store and added a dedicated women's section.

But Chudy told BRAIN that declining sales could no longer support the 7,500-square­-foot space.

“Sales have been soft for three years at our Portland store,” Chudy said. “We had terrible weather, with the three coolest, wettest springs on record. This year, it's been challenging. May and June weren't kind to anyone here. By mid-­June, I knew we couldn't recover.”

“If you can't make money in June, July and August, you just won't survive the winter here,” Chudy added. "Closing a store sucks, but I needed to get off the train.”

Chudy also cited market saturation in Portland as a potential factor for a gradually shrinking customer base. “What we've had is a customer and selling problem these past couple of years,” he said. “There are 80 bike shops in Portland, and I have to wonder if we're all slowly dying from 1,000 paper cuts.”

Even so, Chudy said business has been stronger at his suburban Portland stores, located in Milwaukee, Hillsboro and Beverton.

“In those communities, there isn't a bike shop on every other corner,” he said. “So it's just a different dynamic out there.”

Chudy will continue to manage his other stores from a home office, where he says he'll spend the winter weighing his options, which could include opening a store in a new location in Portland. “I won't rule anything out at this point,” he said. “The bike industry has changed, and I can see that a smaller store in this market could be beneficial.”

Chudy also said he's working to place Portland employees who wish to stay with the company in other Bike ­N ­Hike locations.

HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.

In the Upper Midwest, the rep agency RP Active Sports is taking over for the territory that Walker previously covered.

"This is a great move for our company and for Aaron," said Phillip Sporidis, Mavic's managing director. "Our products are highly technical, and having his help with managing the product assortment in North America, plus educating our staff and dealer network, will be a significant asset."

Along with helping to guide the product range for North America, Walker will take responsibility for ensuring product knowledge among the sales force, dealers, and Mavic employees.

RP Active Sports' Tom Harber, Steve Bobusch, Chris Ballak, T.J. Erlacker, and Peter Leugers will collectively cover Minnesota, Iowa, North and South Dakota.

In the Mid-Atlantic, Adrenaline Sports Group (ASG) will now represent the brand.

Vestal, who joined Mavic in 2010 following a stint at VeloNews, has resigned effective Aug. 8 to pursue another opportunity in the bike industry. 

"Zack's contributions to Mavic over the last four years have been invaluable. His passion for the brand and professional work ethic will be sorely missed," said Chad Moore, Mavic's marketing director. "We wish Zack all the best in his future endeavors."

Moore will handle communications and media inquiries until the position is filled. 

LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.

The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas; and Doug Hagstrom for Northern New England.

Long and Sherlock each bring 21 years of sales experience working in retail and wholesale in the cycling industry. Long previously worked for several retailers, Orbea, Dorel, and QBP. Sherlock, a former IBD owner, previously worked in sales for Nuvinci. 

Hagstrom joins Hawley with sales experience from Univega, Clif Bar, Pinarello, Marin, Diamondback and Downeast.

“We’re focused on providing our retailers support that results in improved turnover of products on their retail floor. Matt, Doug, and Rob are proven performers in assisting their retail clients in this manner,” said Ian Cross, Hawley's sales director.  “Retailers have to stay vigilant in providing consumers extra education and service to set themselves apart and these reps will help our retailers maximize these opportunities.”

LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year. 

The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's indoor show opens at Mandalay Bay Convention Center.

Show organizers said the party "will feature a night of games, free beer and friendly rivalry as we celebrate the sport that unites us all. Attendees will also enjoy music being spun by long-time industry graphic designer, racer and DJ, Matt Inconiglios (ATOM). Party goers that wear their favorite U.S.- or Canadian-branded team jersey will be entered to win fun prizes throughout the night."

Interbike vice president Pat Hus said, "We'll have Molson on tap, air hockey, foosball, and a whole lot more."

Interbike is also bringing back a once-popular networking event that took place just outside the show hall in years past. The Lobby Social will be held Sept. 10 as Interbike's first day wraps up, from 5:30pm-6:30pm. The party is sponsored by PeopleForBikes, IMBA, BPSA and The Bike Cooperative. All show attendees are invited to the main lobby outside of the halls to grab a free beer, network with old friends and meet new ones.

Interbike said a limited number of sponsorship opportunities are available for the Oh Canada Industry Party and the Lobby Social. Contact sales director Andria Klinger at (949) 226-5745 or andria.klinger@emeraldexpo.com for more information.