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BRAIN Interbike Show Daily deadlines approaching

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LAGUNA HILLS, Calif. (BRAIN) — With Interbike moving earlier on the industry calendar this year, so are submission deadlines for Bicycle Retailer’s Interbike Show Dailies, distributed at the Vegas expo.

To submit new product for consideration, email product description, suggested retail price, Interbike booth number and a high-resolution photo to BRAIN managing editor Toby Hill at thill@bicycleretailer.com by Friday, Aug. 8. News submissions can also be emailed to Hill by the same Aug. 8 deadline.

For calendar consideration, email event information to BRAIN editor Lynette Carpiet at lcarpiet@bicycleretailer.com by Thursday, Sept. 4.

To submit product information for the expanded Interbike edition of BRAIN (with a cover date of Sept. 1 this year), please submit information to Hill no later than Thursday, July 31. In addition to product information, high-res photos and pricing, be sure to include contact information (street address, phone, email and website URL) for retailers to order or inquire about product.

Interbike returns with OutDoor Demo in Boulder City, Nev., on Sept. 8 and 9, followed by the Interbike Expo from Sept. 10-12 at Mandalay Bay Convention Center in Las Vegas.

 


Marzocchi offers trail builders a discount

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LONG BEACH, Calif. (BRAIN) — To reward "the unsung, forgotten heroes" of mountain biking, Marzocchi is offering U.S. trail builders special pricing on a fork and shock.

"Marzocchi wants to reward you for all the work you put in over the fall, winter and spring to bring us the amazing trails we shred on all summer long," the company said in a release.

Proof must be submitted in the form of a photo or video showing legal trail building under IMBA guidelines on accessible public lands—no illegal trails. The offer ends Aug. 7.

For other details of the offer or to apply for the discount, email marketing@marzocchiusa.com.

New BRAIN looks at women's market and 2014 sales, so far

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LAGUNA HILLS, Calif. (BRAIN) — Suppliers and retailers are reporting flat sales for the first half of 2014. Many analysts are pointing to poor weather, which hampered sales in many regions in the late winter and early summer. Stats show that first half sales are flat compared to 2013, and down considerably compared to 2012, a relatively strong year.

The first half reports — and outlook for the second half of the year — are examined in detail in the July 15 issue of BRAIN, which is arriving in mailboxes this week.

Also in this issue of BRAIN:

 

  • A special report on the women's market
  • A look at why important legislation that suspends import duties on some bikes is stalled in Congress
  • A visit with the founder of Colorado craft brewery Oskar Blues, who talks about why his company is moving into the bike industry
  • A look at how an Oregon company is using 3D printing to make titanium bike parts
  • A discussion with BRAIN’s retail panel about their inventory levels heading into the second half of the year
  • A look at product trends at the recent PressCamp in Park City, Utah
  • And, the Mud Stud tries guerrilla marketing to increase bike sales

 

Editor's note: Bicycle Retailer & Industry News is published 18 times a year, and most print content does not appear on this website. Read the print issue to get all the news BRAIN has to offer. Visit our subscription page for more information.

July 15 2014

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Issue Highlights: 

LAGUNA HILLS, Calif. (BRAIN) — Suppliers and retailers are reporting flat sales for the first half of 2014. Many analysts are pointing to poor weather, which hampered sales in many regions in the late winter and early summer. Stats show that first half sales are flat compared to 2013, and down considerably compared to 2012, a relatively strong year.

The first half reports — and outlook for the second half of the year — are examined in detail in the July 15 issue of BRAIN, which is arriving in mailboxes this week.

Also in this issue of BRAIN: 

  • A special report on the women's market
  • A look at why important legislation that suspends import duties on some bikes is stalled in Congress
  • A visit with the founder of Colorado craft brewery Oskar Blues, who talks about why his company is moving into the bike industry
  • A look at how an Oregon company is using 3D printing to make titanium bike parts
  • A discussion with BRAIN’s retail panel about their inventory levels heading into the second half of the year
  • A look at product trends at the recent PressCamp in Park City, Utah
  • And, the Mud Stud tries guerrilla marketing to increase bike sales

Apparel brand 7mesh to launch at Eurobike, Interbike

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SQUAMISH, British Columbia (BRAIN) — Formed by a team with a combined 80-plus years in the apparel industry, British Columbia-based cycling clothing brand 7mesh will launch at this year's Eurobike and Interbike shows.

The launch collection includes technical outerwear and other items designed for adventure-focused road and mountain cyclists. All pieces are engineered to be light, durable, functional and beautiful, 7mesh said in a release.

"7mesh exists to create the kind of cycling apparel we wanted but couldn't find," said Tyler Jordan, president of 7mesh Industries and former CEO of Arc'teryx. "There are many passionate riders, like us, who don't limit themselves to one aspect of the sport. They want the best equipment for all of their adventures — no matter how wide the tires, or how smooth the path."

7mesh will exhibit Spring 2015 styles at both Eurobike and Interbike while building a global network of retailers.

More information: 7meshinc.com

Felt adds to sales, marketing and engineering staffs

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Forte and Darney are also promoted.

IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.

Ian McCabe joins Felt as the company's new sales manager. McCabe, based in the company's office in Western New York, directly oversees the inside sales reps and comes to Felt as an avid cyclist with bicycle retail and outdoor sports instructional experience.

James Freibert has also joined Felt as the new custom project sales manager. Freibert's experience includes tenures in bicycle retail and with GT Bicycles.

In Felt's Southern California office, the new additions are Jeremiah Smith in the engineering department and Matthew Assell in marketing. Smith comes to the company with experience in aerospace and the private sector, as well as a long-standing passion for bicycling. His cycling experience includes being an Expert-class off-road racer and an accomplished frame builder. Assell is the company's newest studio artist and joins Felt as a recent graduate from Northern Illinois.

Felt also announced the recent promotions of Michael Forte to general manager and Brian Darney to senior marketing director. Both are based at Felt's headquarters in Irvine, California.

Bianchi USA launches B2B website

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HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.

The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.

"Bianchi has invested heavily in its bicycle R&D over the last few years, and we've reached the point where it was time to upgrade our systems to make life easier for our dealers," said Bianchi's vice president of sales and marketing, Jim Stevenson.

The new site has been in beta testing with a group of dealers over the last few months and is now fully functional.

Daniel Imperiale-Hagerman, the company's sales operations manager said more than a third of Bianchi's accounts have signed up already.

For more information, contact Imperiale-Hagerman at daniel@bianchiusa.com.

Interbike releases first wave of nominees for Gala awards

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SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.

The first nominees released are in the product, supplier and triathlon categories. Other nominees will be announced early next month. The Gala will be held Sept. 11 from 6:30-9 p.m. at the Mandalay Bay Convention Center in Las Vegas.

The product categories will be presented by Hi-Torque Publications for Mountain Bike of the Year, Road Bike of the Year, E-Bike of the Year and several more. Products nominated were chosen by the editorial teams at Hi Torque. Hi Torque staff also nominated the BMX Athlete of the Year candidates.

Hi Torque's nominees announced Wednesday are:

Mountain Bike of the Year: 

  • Giant Trance Advanced 27.5
  • Intense Tracer T-275 Carbon 
  • Pivot Mach 6 
  • Specialized S-Works Enduro 29 
  • KHS SixFifty 7500 

Mountain Product Innovation of the Year:

  • OneUp Components Sprockets 
  • RockShox Pike fork 
  • Renthal Duo Stem and Fatbar Light Handlebar 
  • Smith Forefront Helmet 
  • Troy Lee Designs A1 Helmet 

Road/'Cross Bike of the Year:

  • Bianchi Infinito 
  • Cannondale Synapse 
  • Niner RLT 
  • Specialized Allez Expert 
  • Trek Domane 

Road Product Innovation of the Year: 

  • GoPro Hero camera 
  • ICE Dot Crash Sensor 
  • Shimano Ultegra 6870
  • Stages Power 
  • Shimano R785 Disc Brake 

BMX Product Innovation of the Year:

  • Bell Full 7 helmet 
  • Box Maximus bars and Delta stem 
  • TSG Dawn helmet 
  • Kink Senec pedals 

BMX Athlete of the Year:

  • Sam Willoughby 
  • Caroline Buchanan 
  • Drew Bezanson 
  • Mike “Hucker” Clark 

E-Bike of the Year:

  • Haibike Xduro RX 
  • Electra Townie Go 
  • Stromer ST1 
  • Specialized Turbo 
  • Prodecotech Phantom X3

On the supplier side, the National Bicycle Dealers Association made the following nominations:

Highest Brand Profitability to the LBS, Unit Turns:

  • Club Ride 
  • Planet Bike 
  • Q-Tubes 
  • ABUS 
  • Tifosi Optics 

Highest Brand Profitability to the LBS, Dollars:

  • Club Ride 
  • Lazer
  • Tifosi Optics 
  • Swagman 
  • Giant 

Best Service to the LBS:

  • Cane Creek 
  • Lazer 
  • Waterford Precision Cycles 
  • Q-Tubes 
  • ABUS 

Best Brand Value to Consumers:

  • Assos 
  • Skratch Labs 
  • Stan’s NoTubes 
  • Velocity USA 
  • Waterford Precision Cycles 

Best Brand Value to the LBS:

  • Assos 
  • Linus Bikes 
  • Terratrike 
  • GoPro 
  • Skratch Labs 


Best Distributor Service to the LBS:

  • Hans Johnsen 
  • Highway Two 
  • Quality Bicycle Products 
  • Giant 
  • Seattle Bicycle Supply 


NBDA’s Signature Award (This award is for "a company that best manages its brand positioning and avoids being commoditized by mass-market sales channels"):

  • ABUS 
  • Giant 
  • Velocity USA 
  • Catrike 
  • Waterford Precision Cycles

The final nominess announced Wednesday were made by Triathlon Business International:

International Male Triathlete of the Year: 

  • Javier Gomez
  • Frederik Van Lierede
  • Andrew Starykowicz

International Female Triathlete of the Year:

  • Miranda Carfrae
  • Gwen Jorgensen
  • Meredith Kessler

Triathlon Industry Leader of the Year: 

  • HOKA
  • Dan Empfield
  • Bob Babbit 

Bern Sessions New York

K2 Sports acquires Squadra

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SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.

“Squadra’s strong design capabilities and efficient manufacturing operations, paired with K2 Sports’ expanded global distribution network, will create significant opportunities,” said K2 president and CEO Tim Petrick. “We are delighted to welcome Dan Weatherford and the Squadra team to the family.”

Squadra president Dan Weatherford said: “We’re proud of the business we have built with the support of our employees and look forward to this new chapter. We’re excited to join the K2 Sports team and to work to take advantage of the future expanded growth opportunities the transaction brings to the business.”

Weatherford founded Squadra in 1996, initially as the licensor of the Italian Castelli brand. Today, products are sold primarily under the Squadra brand name in the U.S. as well as 20 additional countries. 

Bar Fly now distributed through QBP, Ryeka Sport

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SAUSALITO, Calif. (BRAIN) — Bar Fly has expanded North American distribution of its handlebar mounts and other accessories through Quality Bicycle Products in the U.S. and Ryeka Sport in Canada. Both distributors have product in stock and ready to ship.

Bar Fly launched in 2012 with a Garmin mount and has expanded to include products for Cateye, Joule, Soleus, GoPro, iPhone, Strava and others, as well as saddle bags. The company says it was the first to offer a "front and center" mount for cycling to improve rider safety. Bar Fly also offers a no-questions-asked, "Buy one and you're done" warranty on all products.

For more information on Bar Fly's line, visit barflybike.com.

Marin Bikes adds online warranty claim tool and .biz site

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NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.

Marin has been testing the sites since February this year with some of its dealers.

"The .biz site is a tool to centralize communication and resources between retailers, reps, and the company. It will allow everyone involved to better communicate, streamline warranties, gain product knowledge and offer a place to download marketing assets," said Cory Gwin, Marin's web developer. The site also links to the Marin's business-to-business website for ordering, inventory and account information.

The .biz site hosts a variety of resources and information, including monthly newsletters and company news, pricing and program information, bike images, logos, recent advertisement creative, and photography. It also includes the new warranty claim registration tool, which has been in testing the last few months, and a product training section.

Marin is now requesting that all warranty cases initiated by dealers be registered and managed through the warranty database on the Marinbikes.biz site.

"The database will allow streamlined communication between Marin and our dealer partners, and provide immediate transparency to shop employees and their rep regarding any warranty case," the company said.

The new training tool is designed to help train reps and retail employees. Within the training tool, Marin's sales managers can oversee which reps have completed training segment and how they performed. Store managers also can oversee employee training.

"We are committed to offering powerful tools in support of our dealer partners, and to continuing to grow the brand. Internally, we have the ability to develop tools that streamline business, and make us more efficient. The Marinbikes.biz site and our new warranty system are an example of this and are a focal point of further investment in the brand," said Matt VanEnkevort, Marin Bikes CEO.

 

AiR/9.8/Di2 tops Boardman Bikes' aero road line

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SEATTLE (BRAIN) — Boardman Bikes' AiR/9.8/Di2 is the top model in its aero road bike line.

The frame and fork have aerodynamic shaping that was optimized in the wind tunnel by Tour de France and Olympic hero Chris Boardman. The downtube, seat tube and seatpost are shaped for airflow and reduced wind resistance in head- and crosswinds. The forks and seat stays are flat inside and curved outside for enhanced airflow interaction between the frame and wheel. The company said the interaction is enhanced when using deep-section wheels.

The frame has full internal cable routing for mechanical or electronic systems, with cables entering behind the headtube; the rear brake is positioned underneath the chainstay and the front brake is integrated behind the fork crown. The frame has a tapered headtube and PF30 bottom bracket.

The Di2 model has a full Shimano Dura-Ace Di2 11-speed group with TRP brakes and Zipp 404 Firecrest clincher wheels. Cockpit components are Zipp Service Course.

A four-position seatpost allows effective seat angles from 73 to 75 degrees for road, TT or triathlon use. 

With the Di2 and Zipp components, the bike retails for $11,000. With a SRAM Red group it retails for $6,800.

U.S. retailers can contact North American sales director Fletch Newland for information on carrying Boardman bikes at nasales@boardmanbikes.com or (877) 331-4656.

Fred Clements: Bike shop metrics are on the rise

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A blog by NBDA executive director Fred Clements.

Editor’s note: This blog post was written by Fred Clements, executive director of the National Bicycle Dealers Association. Clements’ previous blog posts can be read on bikedealerblog.wordpress.com.

The average bike shop today is bigger than in the past, both in dollar volume and physical size, according to a new retail study from the NBDA conducted early this year.

 

The Specialty Bicycle Retail Study, published annually since 2004, reports average store sales of $997,761 in 2013, average store size of 5,562 square feet, and $179 in revenue per square foot, all record highs.

 

While these numbers are incrementally higher than the previous year, comparing the latest study to the one done a decade ago illustrates some of the striking changes in the bicycle retail marketplace. In the 2004 report, the average store average dollar volume was just $540,000, average store size was 4,822 square feet, and the average store produced just $111 in sales per square foot.

 

Clearly, the retail marketplace has changed, and mostly in good ways. The bad news? There are a lot fewer stores to enjoy the ride. There were 4,704 stores in 2004. In 2014, the number of storefronts dipped below 4,000 for the first time to a modern-era low of 3,950, according to the Gluskin Townley Group.

 

The specialty industry is moving more dollars through those fewer storefronts though, with an estimated $1.3 billion of sales in 2004, compared to about $2 billion in 2013.

 

The latest survey confirmed that 2013 was an off year for the bike industry overall. Weather was the main culprit, according to the retailers. This tracks well with previously-released data that bicycle sales were off by 12 percent, and adult participation down to 35.6 million cyclists age 7 and older who rode six or more days in the year.

 

Much of the big-picture competitive landscape has remained the same in the last 10 years. According to the latest market overview, independent dealers have more than held their own versus mass merchants, sporting goods stores and others who sell bike products.

 

In 2003, mass merchants sold 74.5 percent of the bicycles in the United States. In 2013 they held steady at 74 percent. In 2003, independent dealers sold 16.5 percent of the new bicycle units, and in 2013 increased that share to 17.5 percent. Declines were cited for chain sporting goods stores and miscellaneous other retailers. 

 

In terms of dollars, independent retailers have continued to command most of the dollar share from other retailers, being responsible for 58 percent of the bicycle dollars last year, compared to mass merchants at 36.9 percent.

Internet sales were not broken out as a separate category, but dealers reported Internet retailers represent their biggest competitive challenge.

 

Some other highlights, comparing 2013 with 2003:

 

 ·         88% of stores were single-store operations in 2003. 88.1% of stores were single-store operations in 2013.

·         New bicycles represented 39.2 of the average store’s sales in 2003. The number moved a little higher to 40.5% in 2013, while both repair and “other outdoor” equipment fell.

·         The average selling price of a new bicycle was way up for specialty bicycle retailers to $695, 42% higher than in 2003’s average of $400 (not adjusted for inflation).

·         The types of bicycles being sold are quite a bit different. The share for mountain bikes went from a 32.9% share to 24.3%, comfort was down from 15.5% to 12.3%, and youth bikes crushingly down from 24% to just 10% of the IBD market.

·         Growth came from road bikes taking a 21.9% share (from 10.8% in 2003), and hybrids almost doubling from 12.5% in 2003 to 23.2% in 2013.

What about the future? 

 

In this year's survey optimism was in the air, with a convincing 62 percent of dealers expecting an improved year in 2014. This is the exact same percentage of optimists as 10 years ago. They were right then, and the industry enjoyed slight growth the following year. Will they be right in 2014?  The prediction from here: optimists win again. 2014 bicycle sales will be up by 8 percent. Adult cycling participation will rebound. It's not exactly a "bike boom," but we’ll be OK.

Cervélo hits $2,500 price point with new R2 bike model

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TORONTO (BRAIN) — Cervélo's new R2 road bike has a recommended retail price of $2,500, a new price point for the Canadian brand.

The new R2 is built around the company's latest R3 frame paired with a more economical fork and its own graphics. Other differences include Shimano RS010 wheels with 23C Vittoria Rubino Pro tires and 
11-speed 105 groupset, the company said.

Cervélo engineers completely redesigned the R3 for 2014, and the new R2 shares all its features, including a stiffer front end and BBright bottom bracket, "Squoval" aero tube shapes, and a cable management system that can be used with mechanical or electronic systems. 

The R2 is currently available for orders in all sizes.

More information at cervelo.com.


Yeti launches new trail bike, the SB5c

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GOLDEN, Colo. (BRAIN) — Yeti's new SB5c trail bike has the company's new Switch Infinity suspension technology, which the Colorado company developed with Fox. The new bike has 27.5-inch wheels and five inches of rear travel. Complete bikes start at $6,599.

The patented Switch Infinity design was intended to maximize pedaling efficiency and small bump sensitivity when climbing while providing plush, controlled travel when descending.

“Yeti has always been ride-driven brand, and the new Switch Infinity technology has been in development and testing for nearly three years,” said Yeti president and co-owner Chris Conroy. “We worked closely with Fox to apply what we’ve learned from our linear rail and Switch Technologies to produce a suspension platform that will work across a wide spectrum of terrain, disciplines, and riding styles.”

The SB5c is available to ship immediately as a complete bike with SRAM’s X01 build kit with an MSRP of $6,599, or $8,999 with an Enve M60 wheelset. Complete SB5c’s will weigh 25.5lbs with a Thomson Elite seatpost, and 26.2lbs with a Thomson Elite Dropper seatpost. It will also be available with a SRAM XX1 build kit with an Enve M60 wheelset for $10,599.

More information: yeticycles.com.

Easton products now in stock at four U.S. distributors

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Updated

SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face, is now selling its cycling products through four U.S. distributors: BTI, QBP, Hawley and Cyclone.

Easton cycling products formerly were available only directly from BRG (formerly called Easton-Bell Sports).

BTI said it began stocking Easton products this week. The company said Chris Tutton, the owner of Race Face and Easton Cycling, approached BTI vice president and co-founder Preston Martin in early May about Easton distribution. BTI has been distributing Race Face products since 1998.

"BTI is pleased to be one of the select distribution partners chosen to supply Easton products to traditional bike shop channels," said Martin. "Easton is a global powerhouse brand with tremendous popularity in road race, downhill and enduro categories thanks to their industry-leading use of composites."

Tutton said, "We chose BTI as a distribution partner based on their support for the IBD and synergy with our business model. A strong supply chain including distributors and outside sales reps will allow Easton to focus on innovation, quality and service."

 

Campy updates Shamal and Bora wheels

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The Bora Ultra 35 gets a wider rim, improved braking surface and lighter graphics.
Italian company also fights counterfeiters with new authentication system.

VICENZA, Italy (BRAIN) — Campagnolo is updating its Shamal and Bora wheel lines, each of which have been in the company's lineup since 1994.

The new Shamal Mille continues to sport an aluminum rim, but for 2015 it gets a new braking surface said to improve braking performance in all conditions. Campy is recommending the wheel be used with its red brake shoes, which were developed for use with carbon rims. The company points out this will allow racers who use Shamals for training to switch to carbon-rim wheels on race day without having to swap brake pads.

The carbon-rimmed Bora wheel line is also getting brake track improvements, as well as wider rims. The Bora 35 is receiving Campy's 3Diamant brake surface, which was introduced on the taller Bora 50 wheels last year. The Bora 35 and Bora 50 tubular wheels will each see an increase in width from 20.5 mm to 24.2 mm. The company said the wider rim allows use with wider tires for improved grip and comfort. The wider rim also is stronger, more aerodynamic and lighter.

The Bora wheels are getting new water-transfer graphics that save 15 grams over the previously used adhesive-backed graphics. The Boras also have a new low-profile front hub.

The Bora Ultra 35 wheels weigh just 1,179 grams. Ultra 50s are 1,267 grams, while Bora One 35 and Bora One 50 wheelsets weigh 1,223 and 1,313 grams, respectively.

Campagnolo also continues to battle the large numbers of counterfeit carbon wheels on the market. Its newest carbon wheels include documentation that can be verified via Certilogo.

Yuba hires Volagi co-founder Barley Forsman

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PETALUMA, Calif. (BRAIN) – Yuba Bicycles has hired veteran bike designer and Volagi Cycles co-founder Barley Forsman as design director. Forsman will help Yuba expand its product line and take the cargo bike brand in new and innovative directions, the company said.

“Barley is incredibly talented and we are excited to have him on our growing team,” said Benjamin Sarrazin, Yuba’s founder and president. “We have several new models in the works with Barley that will really turn heads and introduce Yuba to new audiences.”

Forsman co-founded Volagi Cycles in 2010, launching the first production carbon road bike with disc brakes and also introducing his patented Longbow Flex Stay technology. Prior to Volagi he worked at Specialized for two years as lead designer for saddles, grips, bottles, bottle cages and entry-level mountain bikes.

Forsman previously worked as a senior designer and design manager at CamelBak, where he pioneered the brand's large reservoir cap and the CamelBak bottle. He began his design career at Bell, working on accessories and car racks.

Forsman is an endurance racer who has completed Paris-Brest-Paris, won the Furnace Creek 508 fixed-gear division, and competed in more than 40 double centuries. “I like the mission of Yuba, to get people out of cars and onto bikes. Endurance racing is my competitive passion, but in daily life I've always used bikes as a primary mode of transportation,” Forsman said.

Two of Forsman's new designs are scheduled to launch at Interbike 2014 this September. “We have some pretty cool projects in the works that will wow parents and bicyclists,” Sarrazin said.

CSG recalls 150 GT Fury bikes in U.S. and Canada

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The 2014 GT Fury Team

WASHINGTON (BRAIN) — Dorel Industries' GT Bicycle is recalling a total of 154 GT Fury bikes in the U.S. and Canada because the hubs can break, causing the disc brakes to fail.

GT has received five reports of broken hubs. None of the incidents resulted in reported injuries. GT is replacing both wheels on the bikes to remedy the situation.

The recall involves all 2014 GT Fury Expert and 2014 GT Fury Team bikes. The recalled Fury Expert model is blue with red and white accents. The recalled Fury Team model is black with lime green and blue accents. The model names are printed in small letters on the frames' top tubes just above the word Fury.

Consumers are being told to immediately stop using the bikes and return them to the nearest GT dealer to have the wheels replaced at no charge.

The bikes were sold from February to June this year for between $4,300 and $6,000. According to the U.S. Consumer Product Safety Commission, the recall involves about 120 bikes in the U.S. and 34 bikes in Canada.

According to the GT website, the Fury Expert and Fury Team bikes were spec'd with house brand All Terra hubs.

"The brake rotor can separate from the hub. If this happens, you can lose control of the bicycle and have an accident resulting in serious injury or death. Both the front and rear wheel hubs were manufactured incorrectly by our hub vendor," GT said in a recall notice on its website.

More information: CPSC recall page | GT Bicycle recall notice (.pdf)

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